While the ratings for CBS’s coverage of The Masters were off substantially from last year — down -16% in household rating (8.0/19 share vs. 9.5/20), worst final round since 2004 — the sudden-death overrun gave a lift to “60 Minutes.” The show was Sunday’s top primetime program in total viewers drawing 11.73 million, and won its time period in the two younger demos: A25-54 (3.3/09) and A18-49 (2.2/07).
Sunday’s show began and ended with a remembrance of Mike Wallace who died Saturday night. This Sunday’s show will include an expanded remembrance for Wallace who spent nearly 40 years at the broadcast.
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