Professional Experience
Sharp Writer. Strategic Thinker. Idea Generator. Fast Turnarounder.
Advertising Creative Director/Copywriter who is focused, detail-oriented and adaptable. Can capture you brand's voice or help create it. Can work remotely, in your face, follow or lead a team or be a lone wolf. Your call.
Bilingual in English/Spanish with expertise in the US Hispanic market.
20+ YR. EXPERIENCE: From CPG, Telecom, Food & Bev, Media, Government Services, Retail and Finance, to a growing focus on Healthcare/Pharma to patients and HCPs. Ask for therapeutic areas.
MEDIA: TV, Radio, Print/Collateral, Direct Mail/DRTV. Experience with positionings, mission statements, taglines, branding & verbal identity, PPT/Keynote multimedia presentations, jingles/lyrics. Also email, banner ads, and web editing/writing. My extensive broadcast background covers productions in the US and abroad ranging from CGI to real testimonials.
Full time freelance/consultant since February 2012.
Expertise
Copywriter 25 YearsCopy Editor 5 Years
Specialty
Health 6 YearsConsumer Products 25 YearsPhilanthropy 6 Years
Industries
Short Film 1 YearAdvertising agency 20 Years
Media Client List (# assignments last 2 yrs)
- The New York Times (6-10)
- People en Español (3-5)
- Univision Communications (1-2)
Corporate Client List (# assignments last 2 yrs)
- A&A Maintenance (3-5)
- Madison Consulting Group (1-2)
- Pfizer (3-5)
- AT&T (10+)
- Novartis (3-5)
- Philip Morris (3-5)
