A Change Will Do You Good

The changes in morning news, starting with Katie Couric‘s departure last week, could “realign viewer loyalties and usher in a new era of morning stars,” USAT’s Peter Johnson writes.

In the words of outgoing GMA EP Ben Sherwood: “A lot of viewers are going to be up for grabs.” And CBSer Steve Friedman “says he loves to see shake-ups at rival shops give viewers a reason to change channels.” “When you’re in our position, it’s a golden opportunity,” Friedman says. “Status quo is bad for us.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.