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A Change Will Do You Good

The changes in morning news, starting with Katie Couric‘s departure last week, could “realign viewer loyalties and usher in a new era of morning stars,” USAT’s Peter Johnson writes.

In the words of outgoing GMA EP Ben Sherwood: “A lot of viewers are going to be up for grabs.” And CBSer Steve Friedman “says he loves to see shake-ups at rival shops give viewers a reason to change channels.” “When you’re in our position, it’s a golden opportunity,” Friedman says. “Status quo is bad for us.”

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!