“A New Path” For Katie Couric

The NYTimes‘ Alessandra Stanley writes about one of her favorite subjects: Katie Couric. “As she tours one of the world’s most dangerous war zones, Ms. Couric has kept up her blog…an informal, chatty letter to viewers that carries some of the contradictions that have plagued her tenure as anchor.”

Stanley continues, “Even more than her predecessor, Dan Rather, Ms. Couric embodies the tension between television and journalism in which an anchor’s personality, or popularity, counts as much as the news. And if the ascendancy of Charles Gibson at ABC proves anything, it is that most viewers value simplicity.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.