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“A Real Renaissance At CNBC”

cnbcdec11.jpg“There’s a real renaissance at CNBC. It is once again one of the real jewels of the company,” Jeff Zucker says in this fawning Newsweek profile of “CNBC, Take Two.”

“CNBC has rediscovered its inner Gordon Gekko,” Johnnie L. Roberts writes. “With a new team led by president Mark Hoffman, the network unspooled a lineup of dynamic new shows anchored by young, smart journalists.”

And: “The makeover has caught on with viewers. Ratings are soaring among its target audience of 25- to 54-year-olds, up almost 60 percent from last year… The network expects record revenue in excess of $450 million and profit of about $275 million this year.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.