TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Study: ABC News Tops In Consumer Loyalty

ABC News is the recipient of some good branding news.

In a survey revealed late last week, ABC News programs “Good Morning America” and “ABC World News” topped the broadcast and cable competition in consumer loyalty and engagement. “Good Morning America” led the field in the “morning news” category, with “World News” on top in the “evening news” category. The NFL also received top marks.

MediaPost‘s Wayne Friedman has more on the survey, which queried 39,000 people between the ages of 18 and 65.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!