ABC News Now: The Announcement

ABC News Now has transformed into a “multimedia news initiative that includes 24-hour news channel ABC News Now, and video on demand reports from all ABC News broadcasts,” the network <a href="announced today. The press release calls the “all digital suite of news content” “unprecedented.”

The service is both linear and nonlinear: “We come to our audience, rather than making our audience come to us,” David Westin said at today’s announcement in S.F.

Westin called it “news on their own terms.” He said ABC News must expand its distribution networks. He said the ABC News Now concept is his most important contribution to the future of the network.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.