The "steady rise" of of ABC's Good Morning America is "threatening" the "dominance" of NBC's Today, David Bauder writes. "So far this season, the 'Today' ratings lead has averaged 662,000 viewers, down from almost 1.3 million last year at the same time...Five years ago, 'Today' regularly won by nearly 2 million." Interesting tidbits from Ben Sherwood:

> "The program has momentum and momentum that has been building for six years."

> Sherwood is bringing the 7am half-hour philosophy (newsy, fast-paced) to the rest of the show. He wants segments that people can connect to.

> "News anchor Robin Roberts has proven popular and will soon be given an even bigger role in the show, Sherwood said."