TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Al Jazeera Tries to ‘Mainstream’ Its Faces

Al Jazeera is sending some of its top talent on media events around the country, “in an effort to “mainstream” the faces of this once-demonised network,” according to author Naomi Wolf.

Among the talent is Ayman Mohyeldin, who has been doing a media blitz, including a photo shoot for GQ.

And Mohyeldin can sound like Robert F. Kennedy: when the cry rose up from Tahrir Square hailing Mubarak’s abdication, he commented, “One man stepped down and eighty million people stepped up.”

The station’s US push could hardly be more necessary – to Americans. By being denied the right to watch Al Jazeera, Americans are being kept in a bubble, sealed off from the images and narratives that inform the rest of the world.

Despite widespread praise during its coverage of the Middle East and North Africa this year, Al Jazeera has struggled to gain carriage in the U.S. The network is hoping that the more comfortable U.S. audiences are with its talent, the more likely cable providers will be to add them to their lineups, even on a digital tier.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!