TVNewser Show TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Al Roker Goes From Promoting Healthy School Lunches To Plugging Twinkies

Being a morning show anchor is a life filled with contradictions. You have to be likable, but still have gravitas, you need to be able to interview the president, but also a toddler that can shoot hoops.

For NBC’s Al Roker the past few days, it apparently means promoting healthy eating one day, then playing Santa Claus with a truck full of sugary treats the next.

Yesterday, Roker gave the opening general session at the School Nutrition Association’s general conference. The conference promotes healthy eating among schoolkids. Roker has become an advocate for healthy causes since losing weight himself a few years ago, and has even written books on the subject.

Then this morning rolls around, and “Today” was set to take the first delivery of Twinkies since Hostess reopened. The company decided to have Roker be the face of the delivery, and ride down to Rockefeller Plaza in the Twinkie Truck, throwing Twinkies to all the boys and girls — and adults — along the way.


Visit for breaking news, world news, and news about the economy

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!