TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Al Roker: My First Big Break

Al Roker, weather guy for NBC’s “Today” Show, can sum up the secret to his success in a sentence, “Don’t be a jerk!” Roker has his own show “Wake Up with Al” on The Weather Channel, owns his own production company “Al Roker Entertainment,” has co-authored three mystery novels, written a couple of cookbooks, and a has penned a couple of New York Times Bestsellers.

So how did America’s favorite weather guy go from being a flannel shirt and overall wearing student at SUNY Oswego to media kingpin? Al said his first big break came from being in the right place at the right time when someone said the wrong thing at the wrong time.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!