MSNBC has produced a very special “Lean Forward” ad featuring “PoliticsNation” host Al Sharpton. The ad features Sharpton talking about something that is bringing America together:

“Americans have hope again, there is real change in the air!” Sharpton exclaims.

Of course, he is referring to new York Knicks point guard Jeremy Lin, who has been taking the basketball world by storm. Now MSNBC is ready to “Lin Forward.”

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This isn’t the first time MSNBC has taken advantage of someone that was hot and turned them into a “Lean Forward” ad. Last year MSNBC hired Ted Williams, the homeless man “with a golden voice” to do voiceover work on the ad campaign.