TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Allison Gollust Named CMO of CNN Worldwide

gollustAllison Gollust has expanded her role with CNN Worldwide, adding Chief Marketing Officer to her responsibilities. Gollust will continue as SVP of Communications, the job she’s had since March when she joined CNN, and rejoined Jeff Zucker. The two worked together at NBCUniversal, where Zucker was president.

Says Zucker, “Allison has a keen understanding of how every aspect of communications works together to tell a story – be it on the public relations side or in strategic marketing. Combining these two areas under one proven leader simply makes sense.”

Gollust takes over some of the duties of Janet Rolle who was CNN’s CMO until May.

As CMO, Gollust will have oversight of strategic marketing, creative services and event marketing, reporting to Zucker.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!