TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Allison Gollust Named CMO of CNN Worldwide

gollustAllison Gollust has expanded her role with CNN Worldwide, adding Chief Marketing Officer to her responsibilities. Gollust will continue as SVP of Communications, the job she’s had since March when she joined CNN, and rejoined Jeff Zucker. The two worked together at NBCUniversal, where Zucker was president.

Says Zucker, “Allison has a keen understanding of how every aspect of communications works together to tell a story – be it on the public relations side or in strategic marketing. Combining these two areas under one proven leader simply makes sense.”

Gollust takes over some of the duties of Janet Rolle who was CNN’s CMO until May.

As CMO, Gollust will have oversight of strategic marketing, creative services and event marketing, reporting to Zucker.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!