TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily
Hi SportsNewser readers - thanks for taking a few minutes of your day to check in with SportsNewser over the past year. Moving forward, sports media stories will be featured on our other mediabistro.com blogs, including here on TVNewser.

American Express and NBA Makes Sweet Sponsorship Music Again

Some might argue that the NBA has never been better on the court. It’s getting pretty good off it as well.

American Express re-signs as a sponsor of the league, joining Bacardi, State Farm, and Spanish financial company BBVA as companies that have jumped onto David Stern‘s back this year.

Am Ex was an NBA sponsor from 1995 to 2005, and Courtney Kelso, the company’s vice president for global media and sponsorship marketing, says they got back in the game because of increased requests from cardholders.

Boston Celtics, the New York Knicks, the Los Angeles Lakers, and the Washington Wizards already have existing deals with the company, which is considering launching an NBA-themed marketing campaign.

An amusing ad from the past after the jump.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!