TVNewser Show TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Anchors Can’t Stop Talking About Miley Cyrus’ VMA Performance

Way back in 2009, when this writer was working on a cover story about MTV, a senior executive at the channel said that the Video Music Awards serve to remind people that MTV is still here and it is still edgy, lest people forget its counterculture heritage.

Every year the VMAs come along, and every year, like clockwork, something happens that causes the network morning shows and the cable news channels to go gaga over (pun intended). This year, the winner was Miley Cyrus, who stripped and twerked her way to cable news infamy. Mission accomplished for MTV.

CNN’s Anderson Cooper was at least aware of the circumstances, calling it “the elephant in the Ridiculist room.”

“The only way Miley Cyrus could actually shock me with a VMA performance would be to play a heartfelt and original performance on the guitar, and actually sing,” Cooper quipped.

Meanwhile, on MSNBC, Mika Brzezinski fell into the trap of condemning the performance for being inappropriate, and was shocked, shocked, to see that TV news outlets (including MSNBC) were replaying it over and over and over.

Visit NBCNews.com for breaking news, world news, and news about the economy

Miley was also a big story on Fox News, with “Fox & Friends,” “The Five” and “Hannity” all condemning the performance. Just in case viewers forgot, they were sure to replay her ménage à trois with Robin Thicke and a foam finger again and again. Hannity also relayed his dismay, as he is friend’s with Miley’s father Billy Ray Cyrus.


Meanwhile, two days later, the network morning shows were still talking about the performance. Yes, “CBS This Morning” covered it too, at 7:14 AM.

Visit NBCNews.com for breaking news, world news, and news about the economy

If you are wondering, the VMAs also saw a 66% ratings boost from last year, and record social interaction. It has been a very, very good week for MTV.

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!