Another Single Sponsor Newscast For NBC

NBC Nightly News had another single sponsor newscast on Monday night.

“By approaching a single sponsor to in effect ‘underwrite’ Nightly News, we are able to do a newscast with limited commercial interruption — which means more news — and we intend to fill that widened slot with a special package of reporting that attempts to look into the future,” Brian Williams blogged.

The report, titled Life in 2017, included a report from WNBC tech reporter Sree Sreenivasan.

The sponsor was Celebrex, whose long ad also ran in the middle of World News last month…

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