Attracting Viewers In The Internet Age

“At the 10-year mark, Fox News Channel turns to its emotional stars to keep newshounds from fleeing to the Internet,” the subhead of this CableWorld story says.

The actual story doesn’t confirm that thesis, but FNC EP Suzanne Scott is quoted as saying: “What’s become increasingly challenging over the past 10 years is that the Internet has exploded, and we’re trying to create programming that caters to those viewers who have other places to go now.” More… (via ICN)

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.