August #’s: Grace’s Biggest Month Yet

In August, Headline News star Nancy Grace earned her biggest month on record. In her first six months on the air, Grace has delivered HLN’s largest monthly audience on record (back to 1993), according to the network. Versus August 2004, the 8pm time slot is up 286% (738,000 vs. 191,000 viewers). The program is also up 254% in the 25-54 demographic (237,000 vs. 67,000 viewers).

Grace’s 10pm replay is also performing well. Ratings at 10pm increased 133% vs. the year ago. Meanwhile, Paula Zahn’s ratings increased six percent compared to August 04…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.