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As Drones Take Off, Concerns Over Legality, Risk, Do Too

DroneGround

The increasing use of drones by media companies is one of the topics we’ll be discussing at the TVNewser Show April 29. This post’s author, attorney C. Andrew Keisner, will be among the guests discussing the issue.

From advertising of real estate and car dealerships to filming Hollywood blockbusters to media coverage of sporting events, examples of advertising & media companies using light-weight UAVs, or Drones, is all around. However, when it comes to using such light-weight UAVs in the United States, the legal risks are frequently misunderstood. And although a recent judge’s decision rejecting a $10,000 fine imposed by the FAA is a welcome outcome for UAV operators and the advertising & media companies that engage them, there are still several risks that advertising & media companies should address before engaging a UAV operator to capture aerial footage.

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Lost Remote Show Price Break Ends Tonight

LostRemoteShowLost Remote is bringing its hit conference, the Lost Remote Show to the West Coast, December 13 in Los Angeles! Sign up before midnight tonight and save $350 on tickets.

Named one of the 10 most important emerging technologies by the MIT Technology Review, Social TV and second screen apps are transforming the traditional TV landscape and changing how content is consumed. At Lost Remote LA, our veteran lineup of brand leaders and industry influencers will share how they’re capitalizing on the second screen, engaging viewers in real time, and amplifying social viewing to craft new types of TV experiences. Join us in LA and gain practical insight and actionable advice on monetizing Social TV in a rapidly multi-screen, multi-device world.

The speaker roster includes Rob Gelick, Senior Vice President and General Manager of Digital Platforms for CBS Interactive Entertainment, David Howe, President of Syfy, Todd Lefelt, Managing Director of User Experience at Huge, who has worked with clients including Clear Channel, National Geographic, NBC Universal, Samsung, Toyota and Warner Music Group, Michael Sid, CEO and Co-Founder at Mediamorph, who will discuss Social TV Analytics and sentiment measurement tools and more!

Take advantage of early bird prices! Save $350 off onsite prices when you register before October 24.

Former President of MSNBC and CNN Discusses TV News Reporting in the Social Media Age

TV news stations used to be the go-to source for breaking news, but in the social media age, that’s changing. Now organizations can communicate their messages directly to the public in real-time. There’s more pressure than ever for news reporters to cover stories with speed and accuracy.

How have the major networks adapted to this change? And how are they incorporating social into their programming to enhance the viewer experience?

Rick Kaplan, the Emmy Award winning former president of MSNBC and CNN, will discuss how he has taught networks to be bold and smart as they manage social media and breaking news.  Learn how to manage new technologies and balance being first with being accurate. Understand how to use Twitter as a lead, not a source; and determine which social networks are most valuable for news gathering and reporting.

This online webcast will be held on Wednesday, July 10 from 4-5pm EST. Click here to register: http://mbist.ro/183yW6j

TV Guide, HBO Execs Lined up for AllFacebook Marketing Conference

Learn from the marketing strategies of executives at HBO and TV Guide Magazine at the upcoming AllFacebook Marketing Conference, December 4-5 in New York. The two-day event will show you how to cultivate better relationships with your audience and create valuable content to effectively drive sales. Register before Friday and save $350.

Sabrina Caluori, Vice President of Social Media and Performance at HBO, will address attendees on Integrating Facebook Into Your Marketing Strategy. An award-winning digital marketer, Caluori was responsible for the concept, building, and launch of HBO’s innovative social TV website, HBO Connect. She is currently responsible for the social media strategy of more than 40 HBO programming brands and properties.

Debra Birnbaum, President and Editor-in-Chief of TV Guide Magazine will demonstrate how she dwarfs the engagement footprint of other entertainment sites and media outlets in her session, Outengaging Competitors 3x Your Size. Birnbaum has shaped the magazine’s “What’s Worth Watching” mission and frequently moderates panels for the Screen Actors Guild, Paley Center, and Comic-Con. She has 20 years of experience in print and digital publishing, covering arts and entertainment, lifestyle, news, and politics.

Other speakers include experts from ESPN, Gap Inc, Brand Networks Inc, Buddy Media, and Rosetta Stone.

Register before Friday, September 28 and save.

Social Media Marketing Boot Camp Starts Tomorrow

If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll learn how to launch a social media marketing campaign and measure its results.

Over eight weeks, you’ll hear from leading social media innovators and put a complete social media marketing strategy into place across Facebook, Twitter, and other popular social media platforms. Your social media strategy will include content management, brand building, and data analysis. Read more

Want to be a TV Reporter? Learn From Wendy Gillette

In Mediabistro’s Intro to TV News Reporting class, freelance reporter Wendy Gillette (who you may recognize from NBC News, WCBS, and CBS Newspath), will show you how to write, deliver, and produce news that’s timely, concise, and relevant. You’ll learn the fundamentals of television reporting while you manage tight deadlines, draft news scripts, and appear onscreen.

We’ll review piece-structuring techniques, how to deliver live coverage, and how to set up and conduct an on-camera interview. Plus, you’ll shoot two segments for use in your demo reel.

In this class, you will learn how to:

  • Draft a TV news script that’s informative and entertaining
  • Write and speak for a television audience
  • Deliver a news stand-up
  • Set up feature pieces
  • Understand the editing process and translate your needs to editors
  • Adapt your tone for breaking news

As a reader of TVNewser, we’d like to offer you a $75 discount. Just use the code SPY75 on the checkout page. Class starts March 12 in Midtown NYC. Click here to register.