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The Scoreboard: Monday, August 30

25-54 demographic: (L +SD)

Total day: FNC: 370 | CNN: 131 | MSNBC: 141 | HLN: 114

Prime: FNC: 676 | CNN: 226 | MSNBC: 250 | HLN: 124

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly:
  569 358 366 907 673 450 568
CNN Blitzer: Blitzer: KingUSA: RicksList: King: Cooper: Cooper:
  123 145 119 234 215 229 220
MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Olbermann: Maddow:
  145 182 170 285 303 161 168
HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz:
  88 92 150 215 64 108 112

Data by Nielsen Media Research. Live and same day (DVR) data.

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August ’10 Ratings: MSNBC Holds Steady from Year Ago

msnbc120.jpgAll four cable nets saw decreases in viewership compared to last year, but MSNBC, particularly in the demo, saw the smallest — down -1% in total day and -5% in primetime. The network topped CNN in primetime in both total and demo viewers for the seventh straight month and also was #2 in the total day demo for the second month in a row, though the network still trails ratings leader Fox News significantly.

Total Day (Mon-Sun): 378k total/143k A25-54
Prime (Mon-Sun): 681k total/232k A25-54

“The Ed Show,” which had its best month in the demo since launch (625k total/176k demo), was the program with the second-most growth in all of cable news — behind HLN’s “Morning Express” — compared to last August, up +21% in total viewers and +14% in the demo. The show, which was behind CNN’s “Situation Room” last August, is now #2 behind FNC’s “Special Report” in both categories.

“Morning Joe” (363k total/108k demo) also posted total viewer growth, +7%, but was down in the demo -8%. The show was #2 in total viewers and narrowly edged out “American Morning” for #3 in the demo. The 5pm “Hardball” (500k total/139 demo) bested CNN’s “Situation Room” in the demo for the first time in 2+ years and was down the least from last summer compared to the other programs in that time slot.

“Countdown” (959k total/263k demo) and “Rachel Maddow” (825k total/230k demo) were handily in second place, though both programs were down -25% in the demo, roughly the same year-to-year percentage drops as Fox News’ programs at 8 and 9pm.

The weekend evening doc block is continuing to perform well in the demo for the network.

MSNBC release after the jump…

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August ’10 Ratings: HLN Continues to Grow in the Morning

hlnlogo.jpgThe mornings continue to be good for HLN as “Morning Express” remains a big bright spot for the network.

The August 2010 averages:

Total day (Mon-Sun): 268k total/116K A25-54
Prime (Mon-Sun): 400k total/127K A25-54

Robin Meade‘s morning program (325k total/ 180k demo) is making us start to sound like a broken record. “Morning Express” posted the largest year-to-year growth in cable news — up 25% in total viewership — and is once again #2 in the demo behind FNC’s “Fox & Friends” among the morning shows. Meade also outdrew CNN’s “American Morning” in total viewership for August.

In primetime, HLN is seeing the same decreases the other networks are seeing. Compared to last year, the network is down -14% in total viewers and -25% in the demo.

HLN release after the jump…

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Cable News Ratings: Saturday Glenn Beck Rally Coverage


Though none of the cable news networks — save C-SPAN — provided full coverage of Glenn Beck‘s “Restoring Honor” rally in Washington on Saturday, CNN, Fox News, and MSNBC did provide some coverage to varying degrees. Here’s a look at the data we have:

During the 10am-1pmET block, Fox, which was in business programming from 10am-12pm, had the largest viewership. CNN, which perhaps had the most coverage of the rally, saw the largest increase of the three networks compared to the same time-slot last Saturday. (Since C-SPAN, which carried the rally live in full, is not a commercial television network, it is not rated by Nielsen. So despite the fact that Beck said last night that he “can’t wait to see the numbers” for C-SPAN, we, unfortunately, won’t be getting any.)

Sarah Palin spoke in the 10amET hour and was carried live on CNN. Check out our liveblog of the coverage and the rally, which ended at 1:18pmET. More on Saturday’s numbers here.

  Fox News CNN MSNBC
10am-1pm 1.08M/279k 729k/212k 283k/83k
10am 1.06M/290k 632k/216k 295k/74k
11am 1.06M/278k 737k/230k 300k/72k
12pm 1.13M/270k 818k/189k 255k/103k
1pm 985k/167k 595k/148k 250k/124k

Related: PoliticsDaily’s Matt Lewis wonders if Beck deserves a primetime slot, beyond the one-day gig he might already be owed.

The Scoreboard: Sunday, August 29

25-54 demographic: (L +SD)

Total day: FNC: 211 | CNN: 127 | MSNBC: 184 | HLN: 88

Prime: FNC: 195 | CNN: 159 | MSNBC: 213 | HLN: 54

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC NewsHQ: FNSunday: Report: Huckabee: Special: Geraldo: Huckabee:
  199 299 195 194 163 229 172
CNN Newsroom: Newsroom: Newsroom: Special: King: Newsroom: Special:
  168 129 106 180 151 145 108
MSNBC Special: Special: Special: Special: Special: Special: Special:
  159 153 253 266 172 201 339
HLN HLN: Prime: Issues: Grace: Behar: Grace: Showbiz:
  53 48 44 52 58 51 55

Data by Nielsen Media Research. Live and same day (DVR) data.

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The Scoreboard: Saturday, August 28

25-54 demographic: (L +SD)

Total day: FNC: 225 | CNN: 138 | MSNBC: 169 | HLN: 111

Prime: FNC: 240 | CNN: 128 | MSNBC: 214 | HLN: 64

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC NewsHQ: NewsHQ: Report: Huckabee: Beck: Geraldo: Jrnl/FNW::
  219 236 292 177 215 327 145
CNN Newsroom: SitRoom: Newsroom: Special: Special: Newsroom: Special:
  103 95 134 108 147 128 126
MSNBC Special: Special: Special: Special: Special: Special: Special:
  222 250 211 179 187 277 288
HLN HLN: Prime: Issues: Grace: Behar: Grace: Showbiz:
  62 70 52 55 53 84 66

Data by Nielsen Media Research. Live and same day (DVR) data.

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The Scoreboard: Friday, August 27

25-54 demographic: (L +SD)

Total day: FNC: 265 | CNN: 110 | MSNBC: 153 | HLN: 107

Prime: FNC: 315 | CNN: 126 | MSNBC: 171 | HLN: 138

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Beck: Baier: Shep: O’Reilly: Hannity: Greta: O’Reilly:
  315 257 225 363 287 297 351
CNN Blitzer: Blitzer: KingUSA: Katrina: King: Cooper: Katrina:
  127 76 84 135 78 164 226
MSNBC Matthews: EdShow: Matthews: Olbermann: Maddow: Special: Special:
  157 204 123 192 146 175 290
HLN Showbiz: Prime: Issues: Grace: Behar: Grace: Showbiz:
  51 63 122 182 105 140 90

Data by Nielsen Media Research. Live and same day (DVR) data.

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Kerry Sanders Reports Back from the North Atlantic

sanders_8-30.jpgNBC Miami-based correspondent Kerry Sanders was dispatched last week to a boat in the North Atlantic Ocean where scientists are scanning the entire Titanic debris field in high definition with 3D cameras.

“The Titanic is a captivating story,” Sanders tells TVNewser via email from aboard his ship. “It’s clear the tragedy is something people are drawn to. I’m enjoying the geeky aspect of this 3D HD technology too.”

For the story, Sanders has done over 48 live shots for NBC and MSNBC as well as The Weather Channel and Telemundo with few glitches. While just a few years ago that would have been a difficult proposition, technology has caught up. “I used to dream of reporting live from obscure places and now it almost seems routine,” he said. “We have an engineer here who spent 3 days wiring the ship to feed a live signal and set up a wireless system so the camera can wander to any spot on the ship (inside and out).”

With storms brewing in the tropics, we wondered if there was any concern about hurricanes swinging their direction. “We have our eyes on the 3D imaging heading down to titanic as well as on the weather radar loop,” he told us. “I’ve covered just about every hurricane since 1982… but never one at sea. Our captain was at sea during the perfect storm. He promises me we will not be in the path of those approaching storms.”

We had just one more question:

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Amanpour Interviews Blair

amanpourblair_8-30.jpgFor her first major interview outside of her Sunday show, new ABCer Christiane Amanpour sits down with former British Prime Minister Tony Blair Wednesday for an discussion airing across the network’s weekday programming. This is the first broadcast TV press stop for Blair as he begins promoting his upcoming memoir in the US. The first portions will air on Wednesday’s “World News” followed by Thursday’s “GMA” and “Nightline” as well as Sunday’s “This Week.”

> Related: SportsNewser has the scoop on what Amanpour is up to tonight…

ABC News to Cover 2nd Shriver Report

shriver_8-24.jpgABC News has announced it will deliver coverage this October of “The Shriver Report: A Woman’s Nation Takes on Alzheimer’s,” a study conducted by the Alzheimer’s Association and Maria Shriver for the California Women’s Conference. ABC will be the official media partner of the report.

This is the second such report from the first lady of California, and former NBC News correspondent. Last fall, NBC News teamed up with Shriver for the first report, titled “A Woman’s Nation Changes Everything.”

For the week of October 18th, all of ABC News’ broadcast programs will feature related coverage. During NBC’s coverage, Shriver was named “guest editor” and made an appearance on “Meet the Press.” No appearances been scheduled for Shriver on ABC, though that will likely change in the two months leading up. Shriver was the EP of HBO’s Emmy award-winning “The Alzheimer’s Project.”