Back-To-Back For “Black In America”

For the second night in a row, CNN’s documentary, “Black in America,” was the top rated program in all of cable news in the A25-54 demo.

Last night the program did even better than Wednesday, with 1,210,000 demo viewers. In second place was Anderson Cooper 360 (746,000) following the special, and FNC’s The O’Reilly Factor (524,000) finished third.

In Total Viewers The O’Reilly Factor was tops (2,586,000), and Black in America finished second (2,565,000) in cable news programs.

The documentary also helped CNN to a large win in the prime time demo, although lost to FNC in Total Viewers.

“Black in America: The Black Woman & Family,” re-airs tomorrow at 8pmET and “Black in America: The Black Man,” at 10pmET.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.