Back to School, With Jon Klein

The New York Daily News’ Tanyanika Samuels writes about the news network being launched with the help of CNN/US president Jon Klein. CNN doesn’t have to worry the competition though — this one takes place in a school.

Klein spent the day recently at PS 71, his elementary school alma mater, as the Preparatory Broadcast Network was launched. The student-produced news is broadcast to classrooms, and helps prepare students for the broadcast world.

Also aiding the project are two volunteers from CNN, Rob Frehse and Rob Fox.

“I saw a lot of kids serious about learning. The school was filled with strivers when I went there 40 years ago, and it still is today,” he said. “It was very motivating.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.