This week, our guest on mediabistro.com’s Media Beat series was Matthew Hiltzik, the personal publicist for some big-name newsers, including Glenn Beck, Katie Couric, and Don Imus.

You can watch the interviews at mediabistro’s public relations industry blog, PRNewser:

Part I: Hiltzik talks about representing some of the biggest names in media, including Katie Couric, Glenn Beck, Don Imus and Alec Baldwin.

Part II: Hiltzik discusses Toyota’s crisis communications strategy, media polarization and more.

Part III: Hiltzik discusses the changing PR industry, his own background and mentors, and what he looks for in new hires.