Big Mac = Big Numbers

CNBC’s premiere airing of “Big Mac: Inside The McDonalds Empire” was the net’s best-ever documentary premiere in both total viewers and adults 25-54. The Carl Quintanilla-hosted special had 514,000 total viewers Wednesday night and the re-air at Midnight ET had 307,000 total viewers.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.