Bleacher Report, the sports website we love to mock, announced Monday its new Lead Writer Program.

Looking to gain some much needed creditability, Bleacher Report has hired Dan Levy (On the DL), Matt Miller (New Era Scouting), Dan Rubenstein (The Solid Verbal), Josh Zerkle (Kissing Suzy Kolber, With Leather), and Bethlehem Shoals (FreeDarko).

“Bleacher Report is powered by our strong contributor base and we’re constantly looking at ways to improve the experience for our writers and readers,” said Dave Finocchio, co-founder and vice president of content and product at Bleacher Report. “The Lead Writer Program will help Bleacher Report solidify its reputation as a thought leader in sports media.”

Funny enough, Zerkle, Shoals and Levy all left their respective gigs around the same time in April.

While I’m glad Bleacher Report has gone out and landed some household names, I’ll be the first to say I would have loved to see a little more diversity with their hires.

No women? No minorities? I’m not calling for the Rooney Rule in the sports blogging world – I was just hoping Bleacher Report wasn’t afraid to think more outside the box.