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Bloomberg Businessweek Looks at the Loud World of Sportscaster Couture

In Bloomberg Businessweek this week, the magazine looks at the world of sportscaster fashion.

Spoiler alert: it isn’t very good!

There is actually a booming business there, with companies like Whard Robe Management springing up to help dress those without an eye for fashion.

But as the article points out, many personalities dress themselves, and for networks looking to save some cash, that is a hard thing to say no to. Take the example of (arguably) America’s worst-dressed sports reporter, Craig Sager (pictured above):

Ever since Howard Cosell popularized the garish blazer in the ’70s, broadcast reporter Craig Sager has been refining a wardrobe that melds Ringling Brothers clown with Cotton Club pimp. When Hank Aaron broke Babe Ruth’s home run record in 1974, Sager met him at home plate wearing a long white overcoat. After a Boston Celtics game in 2009, Kevin Garnett implored Sager – sporting a pink-checked jacket, red-striped shirt, and powder-blue tie: “You take the outfit home and you burn it.”

Bloomberg Businessweek also smartly put together a slide-show with some of the worst offenders. As bad as Sager is, check out Canadian hockey maven Don Cherry.

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