TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Breaking News Drill Causes ABC Twitter Slip Up

newsdrill_4-28.jpgThis tweet is only a drill.

The “ABC World News” feed tweeted this morning: “BREAKING: President Obama will name Elena Kagan his nominee for the Supreme Court, @jaketapper reports.” It would have big news if it were true. But it wasn’t, as Jake Tapper pointed out himself on Twitter, prompting an explanation and apology from the WN feed.

As Mediaite details, the flub was the result of an “internal drill” in which Tapper and others were reporting the fictitious story over an ABC News loudspeaker. Even though this emergency news preparedness drill was identified as such, it seems the info was still accidentally broadcast to WN’s 7,000+ followers by someone with an itchy twitter finger.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!