Bridge Collapse: CBS & NBC

The CBS Evening News ran the bridge collapse story about 9 minutes into the west coast version of the broadcast as a voice over. The NBC Nightly News Western Edition (6:30pm PT) began with a report on the collapse from correspondent Peter Alexander in the Los Angeles Bureau. NBC News produced a network-wide special report which aired at 9:14pm ET. It was anchored by Keith Olbermann from MSNBC headquarters.

>Update: Brian Williams anchored another NBC News special report at 10pm ET from New York: “one confirmed dead, 28 people injured but early numbers have a way of changing, we will hope and pray they don’t get any worse.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.