Cable Business Shows: “Relevant” To “Average Viewer At Home”

“CNBC financial diva Suze Orman is finally getting some competition:” The NY Daily News looks at the recent rise of personal finance TV shows. “We are trying to be as relevant as we can to the real lives our viewers lead,” CNN’s Jon Klein says. “Now more than ever, people have a stake in protecting their nest eggs.” But Phyllis Furman notes that CNN’s Saturday morning biz show ratings are “down by double digits from where they before.” FNC has the top five business shows on cable. The network talks to “the average viewer at home,” John Huber, producer of “Forbes on Fox,” says. “It’s why we are so successful.”

> “Orman’s CNBC call-in show airs Saturday evenings at 8 and draws an average of 138,000 viewers a week – a solid number for CNBC, which otherwise airs infomercials on the weekends.

> “There’s a growing market for this kind of information,” CNBC exec Glen Rochkind says.

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