Cable Games

THR’s Paul J. Gough and James Hibberd write about the ratings for the Olympics as this non-Phelps week begins. They also write that Olympics programming on the NBCU cable networks is performing better than the 2004 Athens games.

NBC has seen strong gains for its Olympic-related programming on its cable channels…MSNBC is averaging 650,000 viewers (up 22%) and CNBC 606,000 (up 165%).

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.