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Cable Games

THR’s Paul J. Gough and James Hibberd write about the ratings for the Olympics as this non-Phelps week begins. They also write that Olympics programming on the NBCU cable networks is performing better than the 2004 Athens games.

NBC has seen strong gains for its Olympic-related programming on its cable channels…MSNBC is averaging 650,000 viewers (up 22%) and CNBC 606,000 (up 165%).

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