New NBC News president Steve Capus will be keeping a watchful eye on MSNBC. In an interview with TV Guide, he cited the success of MSNBC.com and commented on the possibility of renaming the cable net the NBC News Channel:
|TVGuide.com: What’s the biggest challenge in terms of programming MSNBC? How are you going to make the ratings improve?|
Capus: It’s quietly made some gains of late, especially in prime time. We’re happy about that — but we’re not satisfied. We’re going to keep pushing. I think there have been some questions about the overall definition of the channel. That’s probably still the biggest challenge.
TVGuide.com: Is a name change under consideration?
Capus: Yeah, we’re thinking about it. I’m not sure whether that makes sense or not. I don’t want to lose sight of the fact that MSNBC.com is such a successful business. Does anybody in America know what ESPN stands for? But you know what it means.