In this episode of Cubes, the crew takes its first trip across the East River to see the DUMBO digs of ad agency Huge. No, they don’t live in a Disney film, DUMBO is New York for “Down Under the Manhattan Bridge Overpass,” meaning it’s in Brooklyn.

Under that Manhattan Bridge Overpass, the mediabistro crew found the Huge folks hiply ensconced in the same space where the cardboard box was invented. Don’t sweat it if you’re not into the whole ‘cardboard box thing.’ You can always enjoy the play on words about to unfold with Huge Dogs, Huge copy machines named after Huge Dogs, and Huge conference rooms named after celebrities who are huge but not Huge. Or you can just click on the image below to watch the moving picture show.

You can view our other MediabistroTV productions on our YouTube Channel.

New Career Opportunities Daily: The best jobs in media.

ESPN (which has a news operation that rivals Fox News in terms of the number of employees, and has more total employees than CNN), has always been a popular channel for advertisers. Now, however, the issues ads that dominate cable news are moving over to the sports channel, and the reason why is fascinating. Politico explains:

Media strategists tell POLITICO they offer up the all-sports network as an option to clients who want to get their issues in front of Obama and top White House officials, known as big sports fans and rabid ESPN watchers.

“It’s certainly a tactic that’s talked about a lot,” said one media strategist, who had a client advertise on ESPN in hopes of reaching Obama during the climate change debate of his first term. “It was for exactly that reason.”

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The promo did exactly what a good promo should: it got everyone talking about it. Former Fox News contributor Sarah Palin commented on it multiple times. It has spread virally online, to both conservative and liberal websites, and Fox News has ran no fewer than five segments on the ad, according to TVEyes. Five segments about a 30 second ad for a competing network.

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With Davies’ departure CNNI is restructuring its advertising unit. As it announced a few weeks ago, it is creating a new unit, “CNNI Commercial” which will be overseen by Turner executive Rani Raad, who currently oversees Turner’s business in Turkey, the Middle East and Africa.

“CNNI Commercial” will be responsible for advertising sales, content sales, business development, international research and marketing activities for the company. The goal is to align all of CNNI’s commercial businesses under one roof.

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The problem is that it is very, very difficult to monetize cume, and the currency of TV–Nielsen’s ratings system–doesn’t do a good job of counting out-of-home viewers.

AdWeek‘s Sam Thielman reports that CNN is trying a new effort to monetize those viewers through ‘CNN All-Screen,” which it is working on in partnership with Nielsen and Arbitron. According to Thielman, the theme of CNN’s advertiser pitch is “shiny and new”.:
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“As some of you already know, after seven and a half years with Fox News, Mike Mandelker has decided to move on,” Paul Rittenberg, executive VP of ad sales for Fox News wrote in an email to senior network staff this morning. “Mike deserves an enormous amount of credit for the continued strong revenue growth at Fox News. He is a legendary figure on Madison Avenue, and gave credibility to all our sales efforts with his well-deserved reputation for integrity and honesty in negotiations.”

Mandelker joined FNC in November of 2005, and before that was the executive VP of sales for the UPN network.

No word on who will be stepping into the soon-to-be-vacant role.

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The ad quotes from the CNBC policy, and ends with the FBN logo and the tagline “We know how to talk to business leaders.”

New Career Opportunities Daily: The best jobs in media.

Obviously news events that happen on a schedule, like an election or royal wedding, are the easiest sells.

“Some of the news events that occur are tough because of how graphic they can be and how life-changing they become,” D’Alba said. After all, you can’t exactly pitch Nokia on a spot about the death of Muammar Gaddafi, even though cellphones were directly involved. But D’Alba said that CNN doesn’t just sell on royal weddings and elections. “We have a good track record,” he said. “That makes it easier for our guys to represent the brand and the product in the marketplace.”

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This week NBC morning program decided that the anchors should “give back,” and what better way to give back then to produce slick commercials? Each anchor partnered with an ad agency to develop a PSA focusing on one of their favorite causes. For Lauer it was a charity about fatherhood, for Guthrie it was about stopping hunger, for Morales it was about protecting animals and for Al Roker it was about staying prepared for emergencies.

Check them out below.

Lauer:

Roker:
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It was during that interview that Gregory held up a 30-round rifle magazine, almost getting himself in legal trouble before the DC Attorney General decided not to press charges late last week.

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The tagline, “el latido del corazón hispano de Estados Unidos,” translates as “The Hispanic Heartbeat of America.”

The Hollywood Reporter‘s Marisa Guthrie has more information.

Univision is by far the number one channel for Spanish-language viewers, and that leadership extends to its news programming, which includes “Univision Noticias” and “Al Punto con Jorge Ramos.” It is also working with ABC News to launch a new cable news channel–in English–next year. As we reported last week, some of the names being considered for the channel are “Accent,” “VZTA,” “UNA” and “U&A.”

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Today, the campaign is using another popular non-partisan public figure in an attack against the Romney campaign: Big Bird.

WATCH:

The ad has aired on some TV news programs, but those are not paid buys. BuzzFeed’s Zeke Miller has the details:

Per OFA the ad will start airing on
National cable and broadcast, targeting comedy shows

— Zeke Miller (@ZekeJMiller) October 9, 2012

Update: No surprise here, Sesame Workshop has released a statement asking the Obama campaign to remove the ad.

Sesame Workshop is a nonpartisan, nonprofit organization and we do not endorse candidates or participate in political campaigns. We have approved no campaign ads, and as is our general practice, have requested that the ad be taken down.

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“Some viewers might be understandably confused by the fact that the Obama campaign is airing a commercial right now including a video clip of me fact-checking Gov. Romney after last week’s debate. You should know that NBC News has not granted either campaign permission to use our news material, and immediately requested that the campaign refrain from using NBC News material in this and future advertisements. In this case the Obama commercial uses only a short clip from a Truth Squad report that in fact pointed out exaggerations and/or misstatements that both candidates had made during the debate. Just wanted to make that clear.”

WATCH: (via Politico)

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Contrary to some reports, Mitchell was not “in” on the ad, but as with the now-infamous Mitt Romney ad that featured Tom Brokaw, there doesn’t seem to be much Mitchell or NBC can do about it.

Update: Politico reports that NBC asked the Obama campaign to stop running the ad (the same thing they did with the Romney ad). The campaign tells Politico they “received the letter and are reviewing their concerns.” Wink wink nudge nudge.

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The news consumer personas, which were developed by NBC’s sales and research teams in conjunction with a variety of third-party research suppliers, essentially cluster news consumers into four main groups, based on how passionate they are about news and how much they utilize digital media to access it.

MediaPost also reports that NBC is planning to launch new advertising creative that blurs the line betwen editorial and advertising content. Update: NBC takes issue with that report. More below.

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