With tonight’s Powerball jackpot now topping half billion dollars, the morning shows went all out with big money bookings today. “Good Morning America” brought in New York Lottery spokesgal Yooolaaaanda Vega while the “Today” show got an exclusive with the most recent big money winners: Brian and Mary Lohse who won the $202 million Powerball jackpot in September. “They are with us for their first national interview,” said Matt Lauer. Only it wasn’t, really. The Lohse’s sat down for an interview with “CBS This Morning” earlier in the week in a story that aired minutes before their live appearance on “Today.”
Exclusives That Aren’t
NBC’s “Today” had two “exclusive interviews” this morning, although both people had already been interviewed on CBS News.
Austrian daredevil Felix Baumgartner was interviewed by Savannah Guthrie this morning, touted as a “Today” exclusive. The only problem is that he gave an interview to “CBS This Morning” last Friday. TVNewser hears that he was also supposed to appear on “Good Morning America” this morning, but it was scrubbed after his CBS appearance.
Tennis player Serena Williams won the women’s title at the U.S. Open yesterday, and today she is making the media rounds. Despite the fact that she is appearing on no fewer than five TV shows today, ABC’s “Good Morning America” decided to brand their interview with Williams at 7:41 AM as “Exclusive,” as pictured right.
Of course, “GMA” was not the only morning show to talk to Williams, or even the only show on ABC to talk to her. “CBS This Morning” also spoke to Williams less than an hour after “GMA” at 8:30. Williams also appeared at 9:17 on “Live with Kelly and Michael,” which, while technically syndicated, is produced by ABC and airs on the ABC O&Os.
During prime Monday night, ABC ran promos for an exclusive “Good Morning America” interview with British housewife-turned-author E.L. James who penned the erotic novel “50 Shades of Grey.” One problem: James was also on the “Today” show.
ABC’s on-screen graphic read “exclusive” and the voice over said “she’s only talking to GMA.”
But NBC’s Michelle Kosinski also interviewed James about the success of the book. And in introducing the story, Matt Lauer pointed out that NBC’s corporate cousin Universal Pictures had secured the movie rights.
- Related | GalleyCat: E.L. James Makes TIME 100
Both “Today and “GMA” ran their interviews at the exact same time, at 8:19am. “CBS This Morning” also mentioned how the steamy book is also boosting sales at sex shops. Gayle King reported customers “are asking for some of the products described in the book.”
Update: It seems ABC did have the exclusive, more details below.
Original Post: With the Royal Wedding less than a month away, news divisions are scrambling to get whatever exclusives they can in advance of the nuptials.
When Prince William’s younger brother Harry announced that he would be trekking to the North Pole to raise money for charity, the press jumped at the chance to get some quality time with the young Prince in Norway.
Unfortunately, ABC News chose to market Bob Woodruff‘s interview as a “Royal Exclusive” on “Good Morning America” this morning:
Exclusive it may have been, except for the fact that NBC’s Ben Fogle interviewed the Prince as well for his “Today” piece, which aired yesterday:
Maybe NBC should just give “Two and a Half Men” actor Charlie Sheen his own hour in the morning. For the third consecutive day, NBC’s “Today” ran an “exclusive” interview with Sheen this morning.
But wait, you may be asking. Wasn’t Sheen on “Today” Monday and Tuesday? And didn’t ABC’s “Good Morning America” run clips from an interview Monday? And didn’t he appear live on CNN’s “Piers Morgan Tonight” Monday? And didn’t he do a live video interview on TMZ.com Monday? And Didn’t he do a live interview on Howard Stern‘s show Tuesday? And didn’t ABC air a one-hour interview special Tuesday night?
Yes, Sheen did all of those things… but none were live in the morning, ergo, EXCLUSIVE.
Video of Sheen’s interview is after the jump.
ABC’s “Good Morning America” has been teasing tomorrow’s “exclusive” interview with Deanna Favre, wife of Minnesota Vikings quarterback Brett Favre. Favre, known for his incessant retirements, was recently caught with nothing but his crocs on. Favre has yet to comment on the sexting incident.
During a promo that aired during GMA this morning, the announcer says:
“Tomorrow, Deanna Favre, wife of Brett Favre, she’s been through a lot, including what’s going on with her superstar husband right now. How does she cope with her struggles? Tomorrow, her special message, a Good Morning America exclusive, on ABC.”
An “exclusive” it isn’t, however.
Deanna Favre, a cancer survivor, has also been booked on “Fox & Friends” tomorrow morning on Fox News Channel.
Tiffany Hartley, the Texas woman whose husband was allegedly killed by Mexican pirates, has been making the TV morning show rounds. And this morning, ABC’s “Good Morning America” claimed an exclusive with her. One problem: Hartley was on CBS’ “The Early Show” at the same time.
Meanwhile, the “Today” show interviewed Hartley both yesterday and on Tuesday.
During the 4 p.m. hour today Dylan Ratigan on MSNBC spoke to TARP Inspector General Neil Barofsky in an “exclusive” interview. You can guess what happens next. Barofsky appeared on Fox News less than half an hour later to talk to Neil Cavuto. According to TVEyes, Barofsky appeared on MSNBC just after 4 p.m. ET, and was on FNC just after 4:30.