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Morning Cable Ratings

Ratings: Three Months of CNN’s ‘New Day’

NewDayAnchors304x200As “New Day” marks three months on the air, there is good news and bad news for the CNN morning show. Although “New Day” lags behind “Fox & Friends” and “Morning Joe” in the ratings, it is the only show of the three to grow compared to the same time period last year.

From June 17 to September 17, “New Day” averaged 309,000 total viewers and 110,000 A25-54 viewers, placing third among the cable news morning shows in both ratings measurements. Despite that, the show improved on its year-ago averages, up +33% in total viewers and +18% in the A25-54 demographic.

By comparison, “Fox & Friends” and “Morning Joe” were both down year-over-year for the same three-month period. Fox News declined -3% in total viewers and -22% in the demo and MSNBC declined -12% and -19%, respectively.

The averages from June 17 to September 17 (6-9amET):

Fox News: 1,069,000 total viewers / 241,000 A25-54

MSNBC: 385,000 total viewers / 127,000 A25-54

CNN: 309,000 total viewers / 110,000 A25-54

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Ratings: Elisabeth Hasselbeck’s ‘Fox & Friends’ Debut

Elisabeth Hasselbeck‘s much-anticipated debut on “Fox & Friends” delivered a ratings boost for Fox News Monday morning. Hasselbeck’s first show was up +4% in total viewers and +19% in the demo compared to the same day last week and up +10% and +21%, respectively, compared to Fox News’ quarter-to-date average.

MSNBC’s “Morning Joe” was second in total viewers and third in the demo. The show is up +9% in total viewers and +23% in the A25-54 demographic compared to last week and +11% and +13%, respectively, vs. its quarter-to-date average. CNN’s “New Day,” which placed second in the demo and third in total viewers, was down -17%  in total viewers and -5% in the demo compared to last week and down -19% in both ratings measurements quarter-to-date.

The averages for Monday, September 16 (6 to 9amET):

Fox News: 1,166,000 total viewers / 285,000 A25-54

MSNBC: 432,000 total viewers / 89,000 A25-54

CNN:  250,000 total viewers / 147,000 A25-54

Ratings: Obama Exclusive Fails to Move the Needle For CNN’s ‘New Day’

“New Day” capped off a week of major interviews Friday with Chris Cuomo‘s exclusive sit down with President Obama. The CNN morning show finished third in both Total Viewers and the A25-54 demographic for the day, averaging 280,000 viewers and 91,000 viewers, respectively.

Compared to the same day last week, “New Day” was up +9% in Total Viewers and down -11% in A25-54 viewers on Friday. Ratings peaked during the 8amET hour, when the largest chunk of the interview aired, with 323,000 Total Viewers and 101,000 A25-54 viewers.

For the week, CNN’s morning show finished third in Total Viewers and fourth, behind HLN’s “Morning Express,” in the A25-54 demographic. See the weekly averages after the jump.

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New Viewership Lows for CNN’s ‘New Day’

By the end of the week CNN’s “New Day” will have had interviews with the Duke of Cambridge, the King of Social Media and the President of the United States. Still, the new morning show is struggling to draw viewers interested in what it’s offering.

“New Day” set viewership lows Monday, with 61,000 demo viewers and 216,000 total viewers. On Tuesday, the show dropped further in the demo, to 59,000 but ticked up in total viewers with an average of 257,000. By Wednesday, the show drew 102,000 younger viewers and 314,000 total viewers. Up, but still off -12% and -10%, respectively, from their quarter-to-date average.

Monday’s show included Prince William’s first in-depth interview about being a new father. On Wednesday, Facebook founder Mark Zuckerberg was the big get talking about Internet.org. On Friday, Chris Cuomo sits down with Pres. Obama.

August can be the cruelest month in TV as viewers simply aren’t tuned in. The hope is, when the kids go back to school and Summer vacations are over, viewers will return. In fact, the four cable news morning shows, “Fox & Friends,” MSNBC’s “Morning Joe,” “New Day” and “Morning Express” on HLN, all slid Wednesday from their averages.

As for CNN, it’s still early. The show is only two months old. It’s a non-national election year. It’s been a quiet hurricane season. The broadcast shows are growing, (or at least not losing as much as they had been). Mobile is eating TV’s lunch breakfast. There are many places to point the finger. It’s not for lack of trying on CNN’s part. The effort is there. Viewers just need to see it. Right now, they’re not.

And on the 4th Day, ‘New Day’ Takes 2nd

On its fourth day out, CNN’s “New Day” grabbed second place among total viewers for the cable news morning shows. “New Day” squeaked by MSNBC’s “Morning Joe” averaging 308,000 viewers to “Joe’s” 307,000 and also ahead of HLN’s Morning Express.” (297,000) It came in third in the ad-friendly A25-54 demo, behind HLN’s “Morning Express. In its debut Monday, “New Day” finished third in total viewers and fourth in the younger demo. Tried and true “Fox & Friends” draws more total viewers than the other three shows combined.

  • June 20 6-9am – Total Viewers / A25-54

FOX & Friends – 1.169M / 306,000
CNN New Day – 308,000 / 93,000
MSNBC Morning Joe – 307,000 / 91,000
HLN Morning Express – 297,000 / 156,000

Morning Cable Ratings: Friday, August 8

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 215,000 834,000
Morning Express HLN 146,000 273,000
American Morning CNN 122,000 349,000
Morning Joe MSNBC 60,000 169,000

Morning Cable Ratings: Thursday, August 7

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 204,000 805,000
American Morning CNN 184,000 407,000
Morning Express HLN 90,000 184,000
Morning Joe* MSNBC 49,000 161,000

*Morning Joe aired from 7:00-9:00amET, due to Olympics coverage.

Morning Cable Ratings: Wednesday, August 6

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 218,000 849,000
American Morning CNN 171,000 447,000
Morning Express HLN 131,000 241,000
Morning Joe* MSNBC 94,000 229,000

*Morning Joe aired from 6-7:30amET, due to Olympics coverage.

Morning Cable Ratings: Tuesday, Aug. 5

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 198,000 736,000
American Morning CNN 129,000 325,000
Morning Express HLN 127,000 256,000
Morning Joe MSNBC 88,000 248,000

Morning Cable Ratings: Monday, August 4

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 232,000 731,000
American Morning CNN 130,000 324,000
Morning Express HLN 125,000 258,000
Morning Joe MSNBC 85,000 291,000

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