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Morning Show Ratings

Weekend Morning Show Ratings: Q4 2012

NBC’s “Today” may have lost its lead during the week, but the show’s weekend broadcasts are still hanging on to a small lead over the weekend editions of ABC’s “Good Morning America.”

In the fourth quarter of 2012, “Today” had a slight Total Viewer lead on Saturdays, edging “GMA” by +62,000 for the top spot. The two shows are tied in the A25-54 demographic for the quarter.

On Sundays, NBC leads ABC by +34,000 Total Viewers and +22,000 A25-54 viewers, but ratings stalwart “CBS Sunday Morning” has a commanding lead over both “Today” and “GMA.”

The Saturday averages for Q4 2012:

  • Total Viewers: NBC: 3.587M / ABC: 3.525M / CBS: 1.769M
  • A25-54 viewers: NBC: 1.233M / ABC: 1.233M / CBS: 641K

The Sunday averages for Q4 2012:

  • Total Viewers: CBS: 5.505M / NBC: 3.185M / ABC: 3.151M
  • A25-54 viewers: CBS: 1.734M / NBC: 1.054M / ABC: 1.032M

Morning Show Ratings: Week of December 31

The morning show ratings race begins 2013 with a split. “Good Morning America” takes a win in total viewers while NBC’s “Today” wins in younger viewers, its first in 7 weeks.

But #3 “CBS This Morning” showed the most growth year-over-year, up +15% in total viewers and up +5% in younger viewers compared to the former “Early Show” which was in its final week.

“GMA” was up +3% in total viewers and down -3% in younger viewers, while “Today” is down double digits: -13% / -20%.

Because of New Year’s, each program’s averages are based on 3 days (Wed-Fri).

The averages for the week of December 31, 2012:

  • Total Viewers: ABC: 4.814M / NBC: 4.572M / CBS: 2.535M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.899M / CBS: 932K

Morning Show Ratings: Week of December 24

“Good Morning America” wins the final week and the fourth quarter of 2012. In fact, it’s the first time “GMA” won a quarter in A25-54 viewers in more than 18 years – since Q3 1994.

But #3 “CBS This Morning” showed the most growth year-over-year, up +25% in total viewers and up +21% in younger viewers compared to the former “Early Show” which was in its final weeks of production.

“GMA” was up +12% in total viewers and up +11% in younger viewers, while “Today” is down double digits: -14% / -25%.

For the quarter, “GMA” topped “Today” by its largest quarter margins in Total Viewers and A25-54 in nearly 20 years — since Q2 1993 and Q2 1994, respectively.

Because of the Christmas holiday, each program’s averages are based on 3 days (Wed-Fri).

The averages for the week of December 24, 2012:

  • Total Viewers: ABC: 4.645M / NBC: 4.066M / CBS: 2.567M
  • A25-54 viewers: ABC: 1.611M / NBC: 1.522M / CBS: 950K

Morning Show Ratings: Week of December 17

“Good Morning America” spent another week at the top in both total viewers and younger viewers. The ABC morning show is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years.

Compared to the year-ago week “CBS This Morning” showed the most growth in total viewers up +15% and also up +2% in younger viewers. “GMA” was up +12% in total viewers and up +9% in the demo. NBC’s “Today” declined by double digits once again, -12% / -19%. “Today” has experienced double-digit viewership declines since the summer, down as much as -31% in the demo during one week in September.

The averages for the week of December 17, 2012:

  • Total Viewers: ABC: 5.194M / NBC: 4.676M / CBS: 2.794M
  • A25-54 viewers: ABC: 1.972M / NBC: 1.907M / CBS: 1.051M

Morning Show Ratings: Week of December 10

While “Good Morning America” maintained its #1 spot in the mornings, and saw total viewer growth, all three shows saw a decline in the crucial A25-54 viewership compared to the same week last year. Additionally, at this point last year NBC and CBS were down from the same week in 2010 in younger viewers.

For the week of Dec. 10, 2012, “GMA” and “CBS This Morning” were both down -4% while “Today” was down -24% in the demo. “GMA” was up +5% and “CBS This Morning” up +2% in total viewers while “Today” was down -17% in that measurement.

The averages for the week of December 10, 2012:

  • Total Viewers: ABC: 5.091M / NBC: 4.664M / CBS: 2.626M
  • A25-54 viewers: ABC: 1.890M / NBC: 1.865M / CBS: 993K

Morning Show Ratings: Week of December 3

“Good Morning America” on ABC was once again the top network morning program in both total viewers and the key adults 25-54 demo the week of December 3. As usual, it was tight between “GMA” and NBC’s ‘Today”, particularly in the demo, but ABC continues to hold on to the number one spot.

Compared to the same week last year, “CBS This Morning” and “Today” were down double digits, while “GMA” was up slightly.

Compared to season to date average, “Today” has gained about 137,000 viewers, while CBS and ABC have both lost viewers. That number is a positive one for the NBC morning program, indicating that it has been gaining ground in the past few months.

The averages for the week of December 3, 2012:

  • Total Viewers: ABC: 5.017M / NBC: 4.683M / CBS: 2.484M
  • A25-54 viewers: ABC: 1.893M / NBC: 1.883M / CBS: 949K

Morning Show Ratings: Week of November 26

“Good Morning America” and “CBS This Morning” showed year-over-year growth last week, compared to the same week in 2011, but “Today” continues to be down double digits: -16% in total viewers. While ABC was up +9% in total viewers and CBS was up +6%, the troubling news for all three shows is that none showed growth in the younger demo. ABC was flat, CBS was down -2% and NBC was down -22%.

A new EP, Don Nash, took the reins at NBC’s “Today” this week. Last week, “GMA’s” lead on “Today” was the largest it’s been in 8 weeks.

The averages for the week of November 26, 2012:

  • Total Viewers: ABC: 5.307M / NBC: 4.676M / CBS: 2.657M
  • A25-54 viewers: ABC: 1.966M / NBC: 1.894M / CBS: 975K

Morning Show Ratings: Week of November 19 & November Sweeps

“Good Morning America” has won its first November sweeps in more than 18 years ranking as the #1 morning show in total viewers (first since Nov. 1995) and A25-54 viewers (first since July 1994).

“GMA” led “Today” by +467,000 total viewers and +28,000 younger viewers for the month. Compared to the previous sweeps month, July (which “GMA” took in Total Viewers and “Today” won in younger viewers), “GMA” was up +17.

“GMA” had its largest November audience in 8 years.

The averages for the 2012 November Sweep:

  • Total Viewers: ABC: 5.314M / NBC: 4.847M / CBS: 2.773M
  • A25-54 viewers: ABC: 2.023M / NBC: 1.995M / CBS: 1.048M

For the week of November 19, Jim Bell‘s penultimate week as executive producer of “Today,” the NBC show notched a win in younger viewers. Bell moves to NBC Sports while senior broadcast producer Don Nash starts Monday as the show’s EP. “GMA” still wins the week in Total Viewers and compared to the same week last year is up +4% in total viewers and up +5 in younger viewers. “Today” is down -16% / -15% while “CBS This Morning” is +9% / -5%

Due to the Thanksgiving holiday, ABC’s and NBC’s weekly averages are based on three days (Mon-Wed), while CBS’ average is based on two days (Mon and Tues).

The averages for the week of November 19, 2012:

  • Total Viewers: ABC: 5.174M / NBC: 4.688M / CBS: 2.672M
  • A25-54 viewers: ABC: 1.976M / NBC: 2.005M / CBS: 925K

‘GMA Saturday’ Wins First Ever November Sweep; CBS Still Tops on Sunday

The weekend editions of ABC’s “Good Morning America” are seeing some of the glow from the weekday broadcasts. The Saturday and Sunday editions of “GMA” topped the weekend editions of “Today” for the month of November in total viewers, and, as a result, ABC picks up its first-ever November sweep for the Saturday show which debuted in 2004.

The averages for November 2012, Saturdays:

  • Total Viewers: ABC: 3.701M / NBC: 3.499M / CBS: 1.680M
  • A25-54 viewers: ABC: 1.330M / NBC: 1.149M / CBS: 629K

On Sundays, “Sunday Morning” on CBS is still the choice for most viewers, handily winning all measurements. In fact, CBS’s 5.44 million viewers tops the November average of the weekday editions of “GMA,” “Today” and “CBS This Morning.”

ABC and NBC split second place on Sunday: “GMA” was #2 in total viewers (despite not airing on ABC affiliates in markets including Atlanta and Orlando) while “Today” took second place in younger viewers. Former “CBS This Morning” anchor Erica Hill jumped to NBC News in November and now co-anchors the Saturday and Sunday editions of “Today.”

The averages for November 2012, Sundays:

  • Total Viewers: CBS: 5.443M / ABC: 3.479M / NBC: 3.361M
  • A25-54 viewers: CBS: 1.657M / NBC: 1.160M / ABC: 1.139M

Morning Show Ratings: Week of November 12

“Good Morning America” wins another week in the mornings, and is now poised to win the November Sweep. It would be “GMA’s” first November sweeps win in 17 years and the show’s first win in any sweeps month in A25-54 viewers in more than 18 years – since July 1994. (Final numbers will be out later this week)

“GMA” kept a healthy 500,000 viewer lead on “Today,” but the gap in younger viewers remains tight: “GMA” had a +37,000 viewer advantage for the week of Nov. 12, while “GMA” had an +11,000 lead the week prior.

“GMA” and “CBS This Morning” were both up in total viewers compared to last year: +8% / +3% respectively. “GMA” was the only show up in younger viewers: +4%, while “Today” was down in both measurements, off -20% in younger viewers and down -14% in total viewers.

The averages for the week of November 12, 2012:

  • Total Viewers: ABC: 5.329M / NBC: 4.810M / CBS: 2.670M
  • A25-54 viewers: ABC: 2.006M / NBC: 1.969M / CBS: 1.003M

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