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Morning Show Ratings

Morning Show Ratings: Week of March 25 and Q1 2013

For the first time in 19 years “Good Morning America” has won a Q1 in Total Viewers and for the first time in 20 years, “GMA” has taken the A25-54 demo in Q1. The ABC morning show won last week in both measurements as well, though “Today” got close in the demo.

#3 “CBS This Morning” showed the most year-over-year growth in the quarter: +13% in total viewers and +4% in the demo. This is the closest CBS has gotten to NBC in a first quarter in total viewers since 1995, and in A25-54 viewers since 1994.

“GMA” was also up: +9 / +1%, respectively for the quarter. “Today,” which lost its 16-year reign as the morning leader at the start of Q2 2012, was down double digits: -12% in total viewers / -17% in the demo.

For the week, “GMA” was the only show to grow in both measurements: +6% / +11%. “CBS This Morning,” was up in total viewers compared to the same week last year: +12%, but was down -2% in the demo. “Today” was down -9% / -16%, respectively, but got within 4,000 younger viewers of “GMA.”

The averages for the week of March 25:

  • Total Viewers: ABC: 5.159M / NBC: 4.511M / CBS: 2.711M
  • A25-54 viewers: ABC: 1.837M / NBC: 1.833M / CBS: 991K

The averages for Q1 2013:

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Morning Show Ratings: Week of March 18

The “Today” show can’t catch a break. The NBC morning show, which has seen an endless stream of stories about the show’s troubling year, was expecting to win last week in the younger demo — in fact Nielsen fast nationals put the younger viewer win at its biggest since December.

But with the Nielsen final ratings out this morning, it turns out ABC’s “Good Morning America” has won in both total viewers and the A25-54 demo. “GMA” was up +5% in total viewers compared to the same week last year, while “Today” was down -5%. Both shows were down in the demo, ABC by -2% and NBC by -12%. “Today’s” gap with “GMA,” by 18,000 demo viewers, was the closest since January.

But perhaps the biggest news about the morning news is “CBS This Morning.” Despite being a distant third, the show is up +17% in viewers and up +9% in the demo year-over-year.

The averages for the week of March 18, 2013:

  • Total Viewers: ABC: 5.078M / NBC: 4.723M / CBS: 2.776M
  • A25-54 viewers: ABC: 1.918M / NBC: 1.900M / CBS: 1.059M

Morning Show Ratings: Week of March 11

ABC’s “Good Morning America” continues as the #1 morning show, and showing growth compared to the same week last year. “GMA” is up +7% in total viewers, and down slightly in the demo.

“CBS This Morning” is also up vs. last year: +6% in total viewers, also down in the demo. NBC’s “Today” show is down double digits again in both measurements: -15% in total viewers and -18% in younger viewers.

“GMA” continues to lead “Today” by its largest margin in total viewers (+606,000) and in A25-54 viewers (+81,000) in 21 years.

The averages for the week of March 11, 2013:

  • Total Viewers: ABC: 5.043M / NBC: 4.234M / CBS: 2.591M
  • A25-54 viewers: ABC: 1.897M / NBC: 1.816M / CBS: 1.001M

Morning Show Ratings: Week of March 4

“Good Morning America” holds a healthy +885,000 total viewer lead and a +219,000 younger viewer lead on NBC’s “Today” show.

But it was “CBS This Morning” that showed the most growth of the three morning shows last week. Still a distant third, CBS is up +15% in total viewers and up +10% in younger viewers compared to the same week last year.

“GMA” was up as well: +14% in total viewers and up +7% in the younger demo. NBC’s “Today” continues to show year-over-year declines: -11% / -19% respectively.

The averages for the week of March 4, 2013:

  • Total Viewers: ABC: 5.847M / NBC: 4.962M / CBS: 2.963M
  • A25-54 viewers: ABC: 2.202M / NBC: 1.983M / CBS: 1.130M

Morning Show Ratings: Week of February 25 and February Sweeps

“Good Morning America” has won its first February Sweep in 20 years and had its biggest Sweeps win over NBC’s “Today” show in more than 21 years, since November 1991.

Now a solid #1 in the mornings and with an added boost brought by the Oscars and Robin Roberts‘ return, “GMA” was up +7% vs. the November 2012 Sweep.

#3 “CBS This Morning” also improved from the February 2012 Sweep: up +15% in Total Viewers and up +6% in younger viewers.

Compared to the same week last year “GMA” was up +4% in Total Viewers and up +9% in younger viewers. “CBS This Morning” was up +11% in total viewers and up +1% in younger viewers. And NBC’s “Today” show was down -13% and down -19%, respectively.

The averages for the week of February 25, 2013:

  • Total Viewers: ABC: 5.835M / NBC: 4.814M / CBS: 2.863M
  • A25-54 viewers: ABC: 2.241M / NBC: 2.010M / CBS: 1.079M

The averages for February, 2013 Sweep:

  • Total Viewers: ABC: 5.669M / NBC: 4.821M / CBS: 3.012M
  • A25-54 viewers: ABC: 2.130M / NBC: 2.033M / CBS: 1.146M

Morning Show Ratings: Week of February 18

Both “Good Morning America” and “CBS This Morning” saw impressive year-over-year growth last week. Robin Roberts‘ much-hyped return to “GMA” put the show over the 6 million total viewer mark, making it the most-watched week in more than 19 years. “GMA” was up +23% in total viewers and up +11% in younger viewers for the week. Wednesday’s show, which saw Roberts’ return, drew 6.58 million viewers, the most since the royal wedding nearly 2 years ago.

No. 3 “CBS This Morning” was also up +11% in the younger demo and up +16% in total viewers.

NBC’s “Today” show continues to struggle, down -8% in total viewers and down -11% in younger viewers. However, “Today’s” year-over-year viewer losses have slowed to single digits, from losses of -22% last fall. For the week of Sept. 17, 2012, “Today” drew 4.08 million viewers, last week the show pulled in 4.95 million.

And to give you a sense of overall growth for the three shows: five months ago (week of Sept. 17, 2012) the combined average was 11.58 million viewers. Last week, almost 14 million viewers tuned in to one of the three morning broadcasts.

The averages for the week of February 18, 2013:

  • Total Viewers: ABC: 6.008M / NBC: 4.953M / CBS: 3.020M
  • A25-54 viewers: ABC: 2.195M / NBC: 2.103M / CBS: 1.130M

Morning Show Ratings: Week of February 11

The second week of February sweeps went “Good Morning America’”s way, with the ABC program leading NBC’s “Today” in both total and demo viewers. “CBS This Morning,” which didn’t have the benefit of a Super Bowl boost as it did the previous week, was still able to have a strong week, even as it placed third.

That said, it was so close in the demo that ABC and NBC tied in the adults 25-54 rating with a 1.7.

Compared to the same week last year, NBC was down in both total and demo viewers, “CBS This Morning” was up in both categories, while ABC was up in total viewers, and down slightly in the demo.

The averages for the week of February 11, 2013:

  • Total Viewers: ABC: 5.489M / NBC: 4.736M / CBS: 3.029M
  • A25-54 viewers: ABC: 2.055M / NBC: 2.009M / CBS: 1.157M

Morning Show Ratings: Week of February 4

“Good Morning America” took the first week of February sweeps in both Total Viewers and younger viewers but it was “CBS This Morning” that experienced the most growth compared to the same week last year.

With a Super Bowl bounce “CTM” was up +16% in total viewers and up +11% in younger viewers. ABC’s “GMA” also saw year-over-year growth: up +9% in total viewers and up +1% in the demo. NBC’s “Today” was down in both measurements: -16% / -21%.

“GMA” continues to see its largest audience in 7 years and best A25-54 performance in 4 years.

The averages for the week of February 4, 2013:

  • Total Viewers: ABC: 5.385M / NBC: 4.774M / CBS: 3.115M
  • A25-54 viewers: ABC: 2.043M / NBC: 1.994M / CBS: 1.198M

Morning Show Ratings: Week of January 28

Two years ago this week, NBC’s “Today” led ABC’s “Good Morning America” by 870,000 viewers. In the latest Nielsen ratings, things have swung the other way with “Good Morning America” holding a 605,000 viewer lead on “Today.”

“GMA” has now led the way for six straight months in total viewers, which it hasn’t done in 20 years. The ABC morning show was up +11% in Total Viewers and up +3% in A25-54 viewers vs. last year, while “Today” is down double digits (-10%/-14%).

“Today” put up its best numbers since the week of Nov. 5, when the presidential election was held. And in younger viewers, for the fourth time in five weeks, “Today” led “GMA” by 3,000 viewers.

No. 3 “CBS This Morning” was up the most vs. last year: up +17% in total viewers and up +2% in younger viewers.

The averages for the week of January 28, 2013:

  • Total Viewers: ABC: 5.513M / NBC: 4.908M / CBS: 2.841M
  • A25-54 viewers: ABC: 2.090M / NBC: 2.093M / CBS: 1.081M

 

Morning Show Ratings: Week of January 21

ABC’s “Good Morning America” is back on top in both Total Viewers and A25-54 viewers. For the first three weeks of 2013, NBC’s “Today” took the younger demo.

“GMA” was also up compared to the same week last year: up +15% in total viewers and up +9% in younger viewers, while “Today” was down -12% / -16%. “Today” did see +3% week-to-week total viewer growth and posted its best delivery since the week of November 5, 2012.

But it was No. 3 “CBS This Morning” that showed the most growth. A little more than a year after its debut, the show is up +20% in total viewers and up +8% in A25-54 viewers.

Due to the Martin Luther King holiday, all three Monday telecasts are excluded from the weekly average.

The averages for the week of January 21, 2013:

  • Total Viewers: ABC: 5.529M / NBC: 4.868M / CBS: 2.867M
  • A25-54 viewers: ABC: 2.105M / NBC: 2.088M / CBS: 1.117M

 

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