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Morning Show Ratings

Morning Show Ratings: Week of August 19

“Good Morning America” begins its second year as the No. 1 morning show, with another win — its longest winning streak since the 1991-92 season. But it’s No. 3 “CBS This Morning” showing the most growth.

Compared to the same week last year CBS is up +17% in Total Viewers, while GMA is up +5% and “Today” is up +2%. In the younger demo, ABC showed the most growth up +7%, CBS was up +1% and NBC was down -1%.

Among Total Viewers, “GMA” increased its lead over “Today” by +40% compared to the same week last year. But over the past two weeks, “Today” has narrowed GMA’s Total Viewer gap by 25% (239,000) and its A25-54 demo gap by 41% (93,000).

The averages for the week of August 19:

  • Total Viewers: ABC: 5.141M / NBC: 4.415M / CBS: 2.638M
  • A25-54 viewers: ABC: 1.897M / NBC: 1.765M / CBS: 909K

Morning Show Ratings: Week of August 12

“Good Morning America” marks one year as the No. 1 network morning show. With the week of August 12 in the books, “GMA” has not lost a week among total viewers in the last 52 weeks.

“It is an amazing accomplishment and a fantastic ride,” says “GMA” Senior EP Tom Cibrowski. “We are only just beginning.”

“GMA” snapped the “Today” show’s 16-year winning streak in April, 2012. The programs see-sawed at No. 1 for the next several months. Then, following “Today’s” coverage from the London Olympics, “GMA” took the number one spot, and hasn’t looked back (while always looking over its shoulder).

Compared to the same week last year “GMA” increased its audience +9% in both total viewers and the A25-54 demo. While “Today” was down -3% in viewers and down -5% in the demo. But it is No. 3 “CBS This Morning” showing the most growth in the morning up +13% in total viewers, while remaining flat among younger viewers.

The averages for the week of August 12:

  • Total Viewers: ABC: 5.078M / NBC: 4.270M / CBS: 2.676M
  • A25-54 viewers: ABC: 1.902M / NBC: 1.703M / CBS: 863K

Morning Show Ratings: Week of August 5

“Good Morning America” wins another week in the morning, and by its largest margins over NBC’s “Today” in more than five months.

Compared to the same week last year the ABC morning program showed the most growth in the morning: up +20% in total viewers and up +16% in A25-54 viewers. “CBS This Morning” also showed growth: +18% / +8%. “Today” was down significantly year-over-year: -28% / -32%. This time last year was the final week of the London Summer Games. Olympics coverage gives NBC News programs a boost every two years.

“GMA” has a 51-week winning streak among total viewers which began just as the “Today” crew returned from London. Next week, if it holds, “GMA” will experience a full year at No. 1, a streak not seen in more than 21 years.

The averages for the week of August 5:

  • Total Viewers: ABC: 5.225M / NBC: 4.260M / CBS: 2.606M
  • A25-54 viewers: ABC: 1.868M / NBC: 1.643M / CBS: 874K

Morning Show Ratings: Week of July 29

“Good Morning America” has extended its winning streak among total viewers to 50 weeks, its longest run at No. 1 in more than 21 years. The streak began just as NBC’s coverage of the London Summer Olympics ended. Compared to the same week last year, which was the first week of the games, the “Today” show is down -26% among total viewers and down -33% among younger viewers.

“GMA” and “CBS This Morning” both grew their audiences year-over-year. “GMA” is up +16% in total viewers and up +11% in the demo. CBS is up +17% in total viewers and flat in the demo. “GMA” led “Today” by +711,000 total viewers and +139,000 A25-54 viewers last week.

The averages for the week of July 29, 2013:

  • Total Viewers: ABC: 5.075M / NBC: 4.364M / CBS: 2.630M
  • A25-54 viewers: ABC: 1.822M / NBC: 1.683M / CBS: 849,000

Morning Show Ratings: Week of July 22 and July Sweeps

Here’s the state of the network morning shows as we enter August: “Good Morning America” is still number one, the “Today” show seems to have bottomed out, and “CBS This Morning” is growing the most.

Rise and shine. Interesting things are happening in the AM.

Compared to the same week last year “Good Morning America” grew its audience by +5%, but lost viewers in the younger demo, down -2%. “Today,” too, grew among total viewers, +6%, but lost -5% in the demo.

No. 3 “CBS This Morning” saw a whopping +25% gain in total viewers and added +8% in the crucial younger demo. The big news last week was the birth of Britain’s Prince George. But morning show viewers didn’t seem to be tuned in. CBS did the least coverage from London.

The averages for the week of July 22, 2013:

  • Total Viewers: ABC: 5.100M / NBC: 4.533M / CBS: 2.815M
  • A25-54 viewers: ABC: 1.806M / NBC: 1.740M / CBS: 919,000

“GMA” also wins the 2013 July sweep for the first time since 1994 in both total viewers and younger viewers. The show split the win last July, taking total viewers while “Today” claimed the demo win.

Once again, “CBS This Morning” showed the biggest growth: +19% in total viewers and +3% in the demo. “GMA” was up +9% in viewers and +4% in the demo and “Today” was up +4% in viewers and flat in the demo.

The averages for July 2013 Sweep:

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Morning Show Ratings: Week of July 15

ABC’s “Good Morning America” was once again the top network morning show in both total viewers and the key adults 25-54 demo last week.

“Today,” which has had a strong few weeks in the demo, slipped to second in both categories.

Compared to the same week last year CBS was up +16% in viewers and up +14% in the demo. As has become the norm recently, “CTM” saw the most growth among the three shows, though it still has a ways to go.

“GMA” and “Today” were up in total viewers compared to last year, though “Today” was down somewhat in the demo.

The averages for the week of July 15, 2013:

  • Total Viewers: ABC: 4.938M / NBC: 4.296M / CBS: 2.718M
  • A25-54 viewers: ABC: 1.761M / NBC: 1.681M / CBS: 893,000

Morning Show Ratings: Week of July 8

For the second time in three weeks, the “Today” show wins in the ad-friendly A25-54 demo while “Good Morning America” remains No. 1 in total viewers.

But of all three shows, it was No. 3 “CBS This Morning” that showed the most growth. Compared to the same week last year CBS was up +20% in viewers and up +6% in the demo. ABC and NBC were also up: “GMA” added +7% in viewers and +2% in the demo, while “Today” was up +3% in viewers and up +4%.

“Today” topped “GMA” by 44,000 viewers in the demo; its biggest advantage since the week of January 14.

The averages for the week of July 8, 2013:

  • Total Viewers: ABC: 4.885M / NBC: 4.359M / CBS: 2.678M
  • A25-54 viewers: ABC: 1.734M / NBC: 1.778M / CBS: 927,000

Morning Show Ratings: Week of July 1

ABC’s “Good Morning America” wins another week and showed the most growth in the mornings. “GMA” was up +15% in total viewers and up +11% in the demo during the July 4 holiday week. “CBS This Morning” was also up +15% in viewers, but down -7% in the demo.

And for the first time in a long time “Today” showed growth when compared to the same week last year. The NBC show is up +4% in total viewers and up +3 in younger viewers. The week of July 2, 2012 was the first without Ann Curry in the co-anchor chair. A decline that had begun months earlier, sped up. At its low point late last Summer, as “GMA” zoomed by, “Today” had shed nearly a third of its audience.

Due to the July 4th holiday, all three programs are based on 3 days (Mon-Wed).

The averages for the week of July 1, 2013:

  • Total Viewers: ABC: 5.146M / NBC: 4.391M / CBS: 2.721M
  • A25-54 viewers: ABC: 1.828M / NBC: 1.712M / CBS: 904,000

‘Good Morning America’ Sees Biggest Morning Lead in 21 Years

ABC’s “Good Morning America” finishes the second quarter of 2013 as the most-watched morning show, winning its fourth consecutive quarter — a feat not accomplished since 1993-1994. Not to be outdone, “CBS This Morning” also had a big Q2, its best — and the closest competitively to NBC’s “Today” — since 1994.

“GMA” outranked “Today” by +789,000 viewers — the largest quarterly gap in more than 21 years. “GMA” also won among the A25-54 demo with a +95,000 viewer lead on “Today.”

“GMA” was up versus the year-earlier quarter: +11% in viewers and +5% in the demo. CBS was also up 5% in the demo and up +19% in viewers, while “Today” was down -6% in viewers and down -11% in the demo.

The averages for Q2, 2013:

  • Total Viewers: ABC: 5.501M / NBC: 4.712M / CBS: 2.895M
  • A25-54 viewers: ABC: 2.017M / NBC: 1.922M / CBS: 1.002M

‘CBS Sunday Morning’ Has Best Q2 Since 1987

“CBS Sunday Morning with Charles Osgood” just had its most-watched second quarter since the advent of people meters, in Sept. 1987, when it was hosted by the late Charles Kuralt. The show had its best Q2 among A25-54 viewers since 2008. “Sunday Morning” which leads NBC’s “Today” and ABC’s “Good Morning America” on Sundays, averaged 5.50M total viewers, up +11% vs. Q2 2012. The show was up +8% in the demo vs. Q2 2012.

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