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Morning Show Ratings

Morning Show Ratings: Week of February 3

MorningShowNEWSplit wins for the morning shows last week. NBC’s “Today” show wins among younger viewers, which hasn’t happened since mid-December, edging ABC’s “Good Morning America” by +18,000 viewers. “GMA” was the most-watched morning show with a +158,000 viewer advantage, stretching its winning streak to 77 weeks.

With the run-up to the Sochi Olympics, NBC saw the most year-to-year growth in both total viewers and the younger demo: up +22% and +20%, respectively.

“GMA” was also up year-over-year, +11% in total viewers and +16% in the demo. A mixed bag for “CBS This Morning” compared to the same week last year: the show is  up +8% in total viewers, but down -4% in the demo.

The averages for the week of February 3, 2014:

  • Total Viewers: ABC: 5.976M / NBC: 5.818M / CBS: 3.352M
  • A25-54 viewers: ABC: 2.370M / NBC: 2.388M / CBS: 1.155M

 

On Day 2 of Sochi Olympics, ‘GMA’ Beats ‘Today’

GMA OlympicsDespite a win for the “Today” show on the first day of the Sochi Olympics, Tuesday’s numbers bring bad news for NBC: according to Nielsen’s Time Period Fast Affiliate data, “Good Morning America” topped “Today” by +804,000 total viewers and +237,000 A25-54 viewers on the second weekday broadcast of the Olympics.

Compared to the same day during the Vancouver Olympics in 2010, “GMA” has slashed the gap with “Today” by -151% in total viewers and -122% in the demo. During the 2010 Games, Today” — which at the time was the dominant morning show –  made significant gains on “GMA” from Day 1 to Day 2 of the Olympics.

In another ratings measurement, Nielsen Fast Nationals, “Today” edged out a win in the demo, beating “GMA” by +90,000 A25-54 viewers. “GMA” still won in total viewers by +412,000. We’ll have the final ratings next week.

The drop for “Today” is consistent with a drop in Olympic ratings: Sunday’s primetime broadcast averaged 26.3 million for NBC, while Monday’s only pulled in 22.4 million, according to TV by the Numbers. ABC may also have gotten a boost from Monday’s episode of “The Bachelor,” which delivered almost 8 million viewers from 8-10pmET.

The win for “GMA” marks the first time since the beginning of electronic records that a network morning show that didn’t carry the Olympics won a morning.

As Temperatures Drop, Morning Shows Hit Multi-Year Highs

MorningShowNEWThe network morning shows saw multi-year viewership highs last week as winter keeps a cold and snowy grip on much of the nation.

“CBS This Morning” had its best viewership in more than five years, since the week of Dec. 15, 2008. The broadcast showed the most viewership growth of the morning shows last week, up +20% compared to the same week last year. “CTM” was also up +11% in the demo.

NBC’s “Today,” which begins three weeks of broadcasts from Sochi, had its biggest total viewer audience since the the second week of the London Olympics in August, 2012. “Today” was up +12% in viewers and up +8% in the demo, year-over-year.

No. 1 “Good Morning America” had its most-watched week since November, 25 2013. Before that, you’d have to go back 22 years — since at least September 1991 — to find a week with more viewers. “GMA” was up the most in the demo +17% year-over-year and was up +12% in viewers.

The averages for the week of January 27, 2014:

  • Total Viewers: ABC: 6.154M / NBC: 5.512M / CBS: 3.416M
  • A25-54 viewers: ABC: 2.450M / NBC: 2.259M / CBS: 1.205M


Morning Show Ratings: Week of January 20

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, winning by 716,000 total viewers over number two “Today.” It also grew its audience in both measurements compared to the same week last year, +10% in total viewers and +16% in A25-54 viewers.

The NBC broadcast also saw growth, up +10% in total viewers and +7% in demo viewers compared to the same time last year.

“CBS This Morning” showed mixed results: it was up the most in total viewers year-over-year, +14%, but remained flat in the younger demo.

The averages for the week of January 20, 2014:

  • Total Viewers: ABC: 6.056M / NBC: 5.340M / CBS: 3.269M
  • A25-54 viewers: ABC: 2.452M / NBC: 2.230M / CBS: 1.118M

Morning Show Ratings: Week of January 13

MorningShowNEWABC’s “Good Morning America” wins another week in the mornings, and grows its younger viewer audience by +17% vs. the same week last year. It was during the first three weeks of 2013 that “Today” pulled out wins in the demo, before settling back into second place.

The NBC morning program also showed growth in the demo, up +6%, and it was the only broadcast up week-to-week in the demo.

Among total viewers, “CBS This Morning” showed the most growth in the morning: up +10% compared to the same week last year. “GMA” is up +9% and “Today” is up +7% in total viewers.

The averages for the week of January 13, 2014:

  • Total Viewers: ABC: 5.724M / NBC: 5.054M / CBS: 3.012M
  • A25-54 viewers: ABC: 2.310M / NBC: 2.153M / CBS: 1.057M

Morning Show Ratings: Week of January 6

MorningShowNEW“Good Morning America” wins with another big week in the mornings. “GMA” had a nearly 1 million viewer lead on No. 2 “Today” last week. The deep freeze across much of the country kept viewers inside and TVs turned on to the network morning shows.

On Monday 6.481 million tuned in to “GMA” — the most-watched morning show in nearly a year. Monday’s show also marked a 4-year high for “GMA” in the A25-54 demo. “GMA” was up the most year-over-year: up +21% in viewers and up +23% in the demo. NBC’s “Today” was up +12% in viewers and up +10% in the demo. “CBS This Morning” was up +19% in viewers and up +6% in the demo.

The averages for the week of January 6, 2014:

  • Total Viewers: ABC: 6.070M / NBC: 5.107M / CBS: 3.223M
  • A25-54 viewers: ABC: 2.381M / NBC: 2.138M / CBS: 1.102M

Morning Show Ratings: Week of December 30

MorningShowNEW“Good Morning America” ends 2013 and begins 2014 with another weekly win.

On Thursday, the second day of 2014, “GMA” topped No. 2 “Today” by 505,000 viewers in the A25-54 demo, its largest single-day news demo advantage over “Today” in nearly 19 years – since January 30, 1995.

Compared to the same week last year “GMA” is up +16% in viewers and up +19% in the demo, while “Today” was down in both categories: down -3% in viewers and -6% in the demo. “CBS This Morning,” which celebrated two years on the air yesterday, also showed year-over-year-growth: up +15% in viewers and up +2% in the demo.

Due to New Year’s holidays, all three shows are based on 3 days (Mon., Thurs. and Fri.).

The averages for the week of December 30, 2013:

  • Total Viewers: ABC: 5.579M / NBC: 4.456M / CBS: 2.926M
  • A25-54 viewers: ABC: 2.116M / NBC: 1.784M / CBS: 953K

 

Morning Show Ratings: Week of December 23 & Q4 2013

MorningShowNEWABC’s “Good Morning America” ended 2013 with its most-watched quarter in more than 22 years, since Q4 1991. It also had its best performance in the A25-54 demo since Q1 2007.

“GMA” has won the last six quarters in Total Viewers and the last five in the news demo. “CBS This Morning” had its best Q4 in viewers in 19 years.

“CBS This Morning” showed the most total viewer growth compared to Q4 2012: up +16% while NBC’s “Today” had the most A25-54 demo viewer growth: up +13%. “GMA” was up +12% in viewers and up +11% in the demo vs. last year.

The averages for Q4 2013:

  • Total Viewers: ABC: 5.690M / NBC: 4.975M / CBS: 3.044M
  • A25-54 viewers: ABC: 2.148M / NBC: 2.074M / CBS: 1.034M

Compared to the same week last year, “GMA” was up +5% in viewers and up +10% in the demo. NBC’s “Today” show was flat among viewers and down -8% in the demo. “CTM” was up +2% in viewers and down -13% in the demo during the holiday-shortened week.

Because of Christmas, all shows are based on a 3-day average (Monday, Thursday and Friday).

The averages for the week of Dec. 23, 2013:

  • Total Viewers: ABC: 4.893M / NBC: 4.037M / CBS: 2.609M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.407M / CBS: 829K

Morning Show Ratings: Week of December 16

MorningShowNEW“Today” won the younger demo for the first time in close to six months, beating “GMA” by 18,000 viewers while “GMA” kept its lead in total viewers by 337,000.  The total viewers gap is the closest the NBC broadcast has gotten to “GMA” in almost a year, since the week of December 31, when “Today” won in the demo.

Compared to the same week last year, all three networks were up, with “Today” showing the most growth in both total and younger viewers: +12% /+16%, respectively. “CBS This Morning” was up +9% in total viewers and +6% in the demo. “GMA” was up +7% in total viewers and +11% in the demo.

The averages for the week of Dec. 16, 2013:

  • Total Viewers: ABC: 5.572M / NBC: 5.235M / CBS: 3.048M
  • A25-54 viewers: ABC: 2.196M / NBC: 2.214M / CBS: 1.119M

Morning Show Ratings: Week of December 9

MorningShowNEWIn the first post-Sam Champion week, “Good Morning America” eked out a win in the younger demo by just 5,000 viewers over the “Today” show. That’s the closest the NBC broadcast has gotten to “GMA” in 5 months, since the week of July 8, when “Today” won in the demo.

“GMA” led “Today” by more than half a million total viewers and was up +18% in viewers and up +24% the demo compared to the same week last year.

“Today” showed the most growth in the demo: +26% while “CBS This Morning” showed the most total viewer growth: +22% year-over-year.

The averages for the week of Dec. 9, 2013:

  • Total Viewers: ABC: 6.000M / NBC: 5.460M / CBS: 3.195M
  • A25-54 viewers: ABC: 2.352M / NBC: 2.347M / CBS: 1.095M

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