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Morning Show Ratings

Morning Show Ratings: Week of March 17

MorningShowNEW“Good Morning America” had a another big week last week. The ABC show saw double digit growth compared to the same week last year: up +14% in viewers and up +20% in the demo. “GMA” is seeing its largest overall season audience in more than 22 years and best A25-54 performance in 8 years.

NBC’s “Today” show, which had the most week-to-week growth of the three morning shows, was also up year-over-year: up +8% in viewers and up +13% in the demo.

“CBS This Morning” grew its audience too, up +10% vs. the same week last year, but was down -5% in the A25-54 demo.

The averages for the week of March 17, 2014:

  • Total Viewers: ABC: 5.798M / NBC: 5.122M / CBS: 3.064M
  • A25-54 viewers: ABC: 2.305M / NBC: 2.144M / CBS: 1.006M

Morning Show Ratings: Week of March 10

MorningShowNEWABC’s “Good Morning America” wins another week in the morning, and had the most growth among younger viewers compared to the same week last year. “GMA” was up +19% in the A25-54 demo and up +12% in viewers.

NBC’s “Today” show had the most growth in viewers, up +16% while “CBS This Morning” was up +15% in viewers. “Today” also jumped +12% in the demo compared to last year, while “CBS This Morning” was down -4% in the demo.

The averages for the week of March 10, 2014:

  • Total Viewers: ABC: 5.634M / NBC: 4.909M / CBS: 2.982M
  • A25-54 viewers: ABC: 2.248M / NBC: 2.033M / CBS: 959,000

Morning Show Ratings: Week of March 3

MorningShowNEW“Good Morning America” had its most-watched week ever among total viewers, or at least since Nielsen’s electronic records began in 1991. The No. 1 monring show drew nearly 6.3 million viewers. It was the show’s best week in the A25-54 demo in eight years. A boost from the Academy Awards Sunday, March 2 helped give “GMA” its big week. In fact, last Monday’s show was its most-watched since the royal wedding in April, 2011.

“GMA” was up +8% in viewers and up +12% in the A25-54 demo. NBC’s “Today” show also showed year-over-year growth: up +7% and up +11%, respectively. “CBS This Morning” was up +5% in viewers but down -10% in the demo.

The averages for the week of March 3, 2014:

  • Total Viewers: ABC: 6.298M / NBC: 5.310M / CBS: 3.107M
  • A25-54 viewers: ABC: 2.461M / NBC: 2.200M / CBS: 1.014M

Morning Show Ratings: Week of February 24 and February, 2014 Sweeps

MorningShowNEWNBC’s “Today” show and ABC’s “Good Morning America” share the gold for February sweeps. “GMA” won the month among total viewers, by just 45,000 viewers. “Today,” with a boost from the Sochi games, took the A25-54 demo, by just 42,000 viewers.

For “GMA,” this is the first back-to-back February sweeps win in 20 years, since 1993 and 1994; and its second most-watched sweeps in more than 22 years.

This is “Today’s” best February sweeps in the demo since 2012, and best in total viewers since 2010, when the last Winter Olympics was held. “Today” was up big from last February: +20% in viewers and up +15% in the demo.

Meanwhile, “CBS This Morning” had its best February sweeps in total viewers in seven years, up +6% from last February, but down -6% in the demo.

For the week of February 24 (numbers after the jump), “GMA” wins in both total viewers and demo, down -1% and up +2%, respectively. As the “Today” anchors returned from Sochi, the show saw a big jump from last year: up +13% in viewers and up +10% in the demo. “CBS This Morning” was up +7% in viewers and down -10% in the demo, compared to the same week last year.

The averages for the February 2014 Sweep:

  • Total Viewers: ABC: 5.851M / NBC: 5.806M / CBS: 3.202M
  • A25-54 viewers: ABC: 2.306M / NBC: 2.348M / CBS: 1,081,000

Read more

Weekend Morning Show Ratings: February Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the victorious weekend morning shows for the just-completed February sweeps period.

The Saturday edition of ABC’s “Good Morning America” won its first-ever February sweep, delivering its best-ever sweeps performance in both total viewers and the A25-54 demographic. It was also the best February sweep since 2007 for the Saturday edition of “CBS This Morning.” It should be noted that “Weekend Today” had several shortened shows in February due to NBC’s coverage of the Olympics.

On Sunday mornings, NBC’s “Today” held on to the number two spot behind “CBS This Morning,” which as usual dominated the competition. “Sunday Morning” averaged 6.2 million viewers, its best February sweep since 1994 and only the second February sweeps period since the advent of people meters that the show has delivered more than 6 million viewers.

The numbers are after the jump. Read more

Morning Show Ratings: Week of February 17

MorningShowNEWTo regular readers of TVNewser, you know this already because of preliminary data we shared earlier this week, but the “Today” show did, in fact, win last week in the ratings, making it two straight for the formerly dominant network morning show.

During the second week of the Sochi games, “Today” scored a wider viewer lead over “GMA” vs. week one and saw its biggest total viewer gap growth over “GMA” during the second week of any Olympics since at least 1987, when NBC News began collecting Nielsen data. “Today” was up +18% in viewers and up +10% in the demo compared to the Sochi-less same week last year.

It was during this week last year that Robin Roberts returned to “GMA” following bone marrow transplant surgery. The ABC show was down -7% in viewers and down less than -1% in the demo year-over-year. Compared to week two of the 2010 Winter Olympics the ABC show delivered double-digit increases in viewers and the A25-54 demo viewers.

“CBS This Morning” enjoyed viewer growth vs. last year, up +2%, but down -8% in the demo.

The averages for the week of February 17, 2014:

  • Total Viewers: NBC: 5.844M / ABC: 5.590M / CBS: 3.089M
  • A25-54 viewers: NBC: 2.310M / ABC: 2.174M / CBS: 1.045M


Back from Sochi, ‘Today’ Drops Behind ‘GMA’

TodayHomeA split decision for “Today” during its much-hyped Olympic return to Rockefeller Center following three weeks in Russia. According to Nielsen Fast National numbers, “Good Morning America” is back on top among Total Viewers while “Today” won the A25-54 demo.

  • 2/24/14 | Total Viewers / A25-54 demo

ABC: 5,599,000 / 2,122,000
NBC: 5,510,000 / 2,214,000

“Today” was up compared to the Monday after the London Olympics by +15% in viewers and +9% in the demo. But it’s a significant win, though scant (89,000 viewer difference out of more than 11 million) for “GMA,” which had been the No. 1 morning show for 77 weeks straight heading into the two weeks of Sochi competition. On the Monday following the 2012 London Olympics “Today” topped “GMA by 301,000 Total Viewers and by 102,000 demo viewers. “Good Morning America” ended up winning the week in Total Viewers and “Today” won the week in the demo. This is the first time “GMA” has beaten “Today” among Total Viewers the Monday after the Olympics since August 10, 1992 following NBC’s coverage of the Barcelona games.

‘Today’ Poised to Win Second Straight Week

today in sochiAccording to Nielsen national fast program ratings, NBC’s “Today” show has won in total viewers and in the A25-54 demographic for the second week straight as the show originated from Olympic Park in Sochi, Russia.

  • Fast National program ratings for week of February 17, 2014:

NBC: 5,855,000 total viewers / 2,317,000 A25-54
ABC: 5,588,000 total viewers / 2,172,000 A25-54

“Today” topped “GMA” by +278,000 total viewers (+5%) and +145,000 in the demo (+7%). For the first week of the Olympics, “Today” led “GMA” by +3% in total viewers and +7% in the demo.

Compared to the second week of the 2010 Olympics, when “Today” was still the dominant broadcast, NBC was down -7% in total viewers and -21% in the A25-54 demographic. NBC led ABC that week by +1,679,000 total viewers and +950,000 A25-54 viewers.

Final ratings will be released Thursday.

Morning Show Ratings: Week of February 10

MorningShowNEWAs expected, the “Today” show won its first week in 18 months in both total viewers and the younger demo. But the other ratings story emerging from week one of the Sochi Olympics is that “Today’s” morning competition didn’t lose. Both “Good Morning America” and “CBS This Morning” saw their viewership grow year-over-year despite an Olympics boost enjoyed by NBC’s “Today” show.

“Today” saw the biggest growth of the three: up +30% in viewers and up +25% in the demo. ABC and CBS were each up +9% in viewers, while “GMA” was also up (+14%) in the demo. “Today” nudged longtime No. 1 “GMA” by +165,000 total viewers and +162,000 A25-45 demo viewers.

“Today’s” win comes as “GMA” and “CTM” retained nearly all of their audience from the week prior.

Compared to week one of the Vancouver games, when “Today” was still a dominant No. 1, “GMA” was up +33% in viewers and up +27% in the demo while “CBS This Morning” (in 2010 it was “The Early Show”) was up +16% in viewers and down -8% in the demo

The averages for the week of February 10, 2014:

  • Total Viewers: NBC: 6.134M / ABC: 5.969M / CBS: 3.300M
  • A25-54 viewers: NBC: 2.506M / ABC: 2.344M / CBS: 1.139M


‘Today’ Poised to Win First Week in 18 Months

RokerLauerBased on Nielsen national fast program ratings NBC’s “Today” show has claimed a rare win in both total viewers and the younger demo as the show originated from Olympic Park in Sochi, Russia. The last time “Today” won the total viewer measurement was the second week of the London Summer Olympics, the week of August, 6 2012. By the following week, August 13, 2012, ABC’s “Good Morning America” was back on top.

  • Week of Feb. 10, 2014 – Total Viewers / A25-54 demo
  • NBC: 6,221,000 / 2,545,000
    ABC: 6,010,000 / 2,360,000

“Today” topped “GMA” by 211,000 viewers (+4%) and 185,000 in the demo (+8%). The gap during the first week of the Vancouver games saw “Today” leading “GMA” by 1.884 million viewers and 1.011 million in the demo. In February, 2010, “Today” was still the dominant morning broadcast.

As we reported last week, “GMA” came in first last Tuesday, the first time since Nielsen began keeping electronic data records (1991) that a non-Olympics rights holder has won in the morning.

This is preliminary fast national data. Final numbers will be released on Friday.

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