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Morning Show Ratings

Morning Show Ratings: Week of November 25 & November Sweeps

AMShowAnchorsAll three morning newscasts saw year-over-year growth during the Thanksgiving-shortened week, with “CBS This Morning” up the most in viewers (+26%), NBC’s “Today” up the most in the demo (+17%) and “GMA” holding the top spot again. The ABC show was up +17% in viewers and up +16% in the demo. CBS showed +12% demo growth year-over-year while “Today” was up +12% in viewers.

“GMA” also wins the sweeps month — its first back-to-back November sweep victories in 20 years in Total Viewers and in 21 years in A25-54 viewers. The show also grew from last November: up +12% in viewers and up +10% in the demo. NBC’s “Today” also improved on last November, up +7% in both viewers and the demo while “CBS This Morning” grew the most of all three in viewers: up +16% while also increasing in the demo +1%.

Because of Thanksgiving, ABC’s and NBC’s weekly averages are based on three days (Mon-Wed), while CBS’ weekly average is based on two days (Mon and Tues).

The averages for the week of Nov. 25, 2013:

  • Total Viewers: ABC: 6.211M / NBC: 5.243M / CBS: 3.353M
  • A25-54 viewers: ABC: 2.283M / NBC: 2.214M / CBS: 1.091M

The averages for the November 2013 Sweep:

  • Total Viewers: ABC: 5.947M / NBC: 5.192M / CBS: 3.205M
  • A25-54 viewers: ABC: 2.225M / NBC: 2.133M / CBS: 1.061M

Morning Show Ratings: Week of November 18

AMShowAnchorsABC’s “Good Morning America” wins another week in the mornings leading No. 2 NBC’s “Today” show by 662,000 Total Viewers and by 87,000 viewers in the A25-54 demo.

“GMA” also had its best morning in the younger demo in nine months, reaching 2.435 million viewers on Wednesday, November 20.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo compared to last year: +14% / +29% for” GMA” and +12% / +8% for “Today.” CBS showed the most growth in total viewers, up +24%, while also adding +22% in the demo. “Today” had it’s closest second place finish to “GMA” in total viewers in four months.

The averages for the week of Nov. 18, 2013:

  • Total Viewers: ABC: 5.919M / NBC: 5.257M / CBS: 3.322M
  • A25-54 viewers: ABC: 2.255M / NBC: 2.168M / CBS: 1.131M

Morning Show Ratings: Week of November 11

AMShowAnchors“Good Morning America” wins another week in the mornings, and is now poised to win its second consecutive November Sweep.

“GMA” had +734,000 viewer lead on “Today,” while the gap among younger viewers sits closer: GMA had a +94,000 viewer advantage in the A25-54 demo for the week of November 11.

“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo when compared to last year: +11% / +11% for” GMA” and +8% / +8% for “Today.” CBS showed the most growth in the morning up +20% in viewers, while also adding +3% in the demo. “Today” saw its best week in both total viewers and the demo since the second week of the London Olympics in August.

The averages for the week of Nov. 11, 2013:

  • Total Viewers: ABC: 5.935M / NBC: 5.201M / CBS: 3.202M
  • A25-54 viewers: ABC: 2.229M / NBC: 2.135M / CBS: 1.037M

Morning Show Ratings: Week of November 4

AMShowAnchors“Good Morning America” had its best numbers in nearly 9 months last week, since the week of Feb. 18, when Robin Roberts returned from medical leave. The “Today” show had its best week in a year.

But only “GMA” is up in both total viewers (+9%) and younger viewers (+3%) year-over-year. “Today” is flat and down -2%, respectively, while “CBS This Morning” is up +6% in viewers and down -10% in the demo.

“GMA” led “Today” by its largest demo advantage in 10 weeks. Season-to-date “Today” is showing improvement in the demo, trailing “GMA” by an average of -63,000 viewers. Last year the gap was -160,000 viewers.

The averages for the week of November 4, 2013:

  • Total Viewers: ABC: 5.979M / NBC: 5.158M / CBS: 3.140M
  • A25-54 viewers: ABC: 2.170M / NBC: 2.046M / CBS: 1.026M

Morning Show Ratings: Week of October 28

AMShowAnchorsABC’s “Good Morning America” wins another week in the mornings leading No. 2 NBC’s “Today” show by 759,000 Total Viewers and by 47,000 A25-54 viewers.

As we reported last week, preliminarily, “GMA” won its first Halloween broadcast in 22 years, a domain that had long been dominated by the NBC morning show. In final ratings for Thursday, “GMA” had a +594,000 total viewer lead and a +79,000 demo lead on “Today.”

Week-to-week, only “Today” saw growth in both total viewers and the demo. “GMA” and “CBS This Morning” were up in the demo but down in total viewers.

Nielsen levels were impacted for the same week last year because of Superstorm Sandy, so a year-over-year comparisons cannot, with certainty, be made. However, when you look at what numbers Nielsen did provide for the week, all three shows are down in the demo, while only “GMA” showed total viewer growth.

The averages for the week of October 21, 2013:

  • Total Viewers: ABC: 5.543M / NBC: 4.784M / CBS: 2.961M
  • A25-54 viewers: ABC: 2.092M / NBC: 2.045M / CBS: 1.004K

Morning Show Ratings: Week of October 21

AMShowAnchors“Good Morning America” wins another week and does it by the widest margin over No. 2 “Today” so far this season. Compared to the same week last year all three newscasts increased their viewership.

No. 3 “CBS This Morning” saw the biggest increase, up +16%. “GMA” grew +14% in viewers and the “Today” show grew by +7%, year-over-year.

The NBC show saw the biggest jump in younger viewers, up +12%. “GMA” was up 8% in the demo, while “CTM” was down -1%.

The averages for the week of October 21, 2013:

  • Total Viewers: ABC: 5.603M / NBC: 4.707M / CBS: 3.021M
  • A25-54 viewers: ABC: 2.086M / NBC: 2.008M / CBS: 988K

Morning Show Ratings: Week of October 14

AMShowAnchorsABC’s “Good Morning America” wins another week in the mornings and grows its viewership by +10% compared to the same week last year. Among younger viewers, “GMA” was down -2%.

“GMA’s” demo drop may have benefited NBC’s “Today” show which got within 8,000 viewers in the demo. That’s the smallest gap since the week of July 8, when “Today” took the demo. “Today” was also up in total viewers last week: +5%.

The biggest growth goes to “CBS This Morning” which was up +16% in total viewers vs. the same week last year. “CTM” was also up in the demo growing +7%.

The averages for the week of October 14, 2013:

  • Total Viewers: ABC: 5.344M / NBC: 4.653M / CBS: 2.927M
  • A25-54 viewers: ABC: 1.980M / NBC: 1.972M / CBS: 1.036M

Morning Show Ratings: Week of October 7

AMShowAnchors

It was another close week in the ratings for the network morning shows, with  NBC’s “Today” finishing fewer than 20,000 viewers behind ratings leader “Good Morning America” in the demo last week.

ABC’s “GMA” led the way in total and demo viewers, with “Today” placing second, and in the case of the demo a very close second. “CBS This Morning” placed third.

Compared to the same week last year, ABC and NBC were up in both total and demo viewers, while “CTM” was up in total viewers, but down slightly in the demo.

The averages for the week of October 7, 2013:

  • Total Viewers: ABC: 5.451M / NBC: 4.751M / CBS: 2.902M
  • A25-54 viewers: ABC: 1.989M / NBC: 1.970M / CBS: 997K

Morning Show Ratings: Week of September 30

AMShowAnchorsIt was around this time last year that the “Today” show bottomed out. The NBC morning show was already looking in the rear-view mirror at its 16-year unbeaten streak. That was followed by the departure of Ann Curry from the anchor desk, then months of negative publicity which hastened a loss of viewers.

New anchors, an emboldened production team, and a shiny new set seem to be working, as “Today” saw the most growth among younger viewers last week among the three network morning shows.

For the second week in a row, “Today” saw the biggest growth among the morning shows. “Today” was up +20% in the A25-54 demo compared to same week last year and up +14% in total viewers. No.1 “Good Morning America” was up +15% in the demo and also up +14% in total viewers. “CBS This Morning,” which was up +3% in the demo, showed the biggest growth among total viewers, up +17%.

1.71 million more people tuned into one of the three mornings shows last week, than last year.

The averages for the week of September 30, 2013:

  • Total Viewers: ABC: 5.607M / NBC: 4.878M / CBS: 2.969M
  • A25-54 viewers: ABC: 2.153M / NBC: 2.044M / CBS: 1.039M

Morning Show Ratings: Week of September 23

AMShowAnchorsThe three network morning shows averaged a combined 13.15 million viewers last week, the most for this comparable week since the week of Sept. 25, 2006, when 13.24 million tuned in to the three morning shows, which also happened to be  Meredith Vieira‘s third week on “Today.”

The morning broadcasts, which all experienced growth last week, added 1.51 million viewers from the same week in 2012.

And here’s something we haven’t written in a while: the biggest growth was experienced by the “Today” show.

“Today” was up +15% in total viewers and up +19% in the A25-54 demo. “Good Morning America” was up +12% in viewers and up +7% in the demo and “CBS This Morning” was up +13% in viewers and up +5% in the demo.

“GMA” still topped “Today” by nearly 800,000 viewers and wins the first week of the 2013-2014 season.

The averages for the week of September 23, 2013:

  • Total Viewers: ABC: 5.547M / NBC: 4.752M / CBS: 2.851M
  • A25-54 viewers: ABC: 2.067M / NBC: 2.011M / CBS: 977K

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