For the first time in 19 years “Good Morning America” has won a Q1 in Total Viewers and for the first time in 20 years, “GMA” has taken the A25-54 demo in Q1. The ABC morning show won last week in both measurements as well, though “Today” got close in the demo.
#3 “CBS This Morning” showed the most year-over-year growth in the quarter: +13% in total viewers and +4% in the demo. This is the closest CBS has gotten to NBC in a first quarter in total viewers since 1995, and in A25-54 viewers since 1994.
“GMA” was also up: +9 / +1%, respectively for the quarter. “Today,” which lost its 16-year reign as the morning leader at the start of Q2 2012, was down double digits: -12% in total viewers / -17% in the demo.
For the week, “GMA” was the only show to grow in both measurements: +6% / +11%. “CBS This Morning,” was up in total viewers compared to the same week last year: +12%, but was down -2% in the demo. “Today” was down -9% / -16%, respectively, but got within 4,000 younger viewers of “GMA.”
The averages for the week of March 25:
- Total Viewers: ABC: 5.159M / NBC: 4.511M / CBS: 2.711M
- A25-54 viewers: ABC: 1.837M / NBC: 1.833M / CBS: 991K
The averages for Q1 2013: