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Morning Show Ratings

Morning Show Ratings: Week of October 7

AMShowAnchors

It was another close week in the ratings for the network morning shows, with  NBC’s “Today” finishing fewer than 20,000 viewers behind ratings leader “Good Morning America” in the demo last week.

ABC’s “GMA” led the way in total and demo viewers, with “Today” placing second, and in the case of the demo a very close second. “CBS This Morning” placed third.

Compared to the same week last year, ABC and NBC were up in both total and demo viewers, while “CTM” was up in total viewers, but down slightly in the demo.

The averages for the week of October 7, 2013:

  • Total Viewers: ABC: 5.451M / NBC: 4.751M / CBS: 2.902M
  • A25-54 viewers: ABC: 1.989M / NBC: 1.970M / CBS: 997K

Morning Show Ratings: Week of September 30

AMShowAnchorsIt was around this time last year that the “Today” show bottomed out. The NBC morning show was already looking in the rear-view mirror at its 16-year unbeaten streak. That was followed by the departure of Ann Curry from the anchor desk, then months of negative publicity which hastened a loss of viewers.

New anchors, an emboldened production team, and a shiny new set seem to be working, as “Today” saw the most growth among younger viewers last week among the three network morning shows.

For the second week in a row, “Today” saw the biggest growth among the morning shows. “Today” was up +20% in the A25-54 demo compared to same week last year and up +14% in total viewers. No.1 “Good Morning America” was up +15% in the demo and also up +14% in total viewers. “CBS This Morning,” which was up +3% in the demo, showed the biggest growth among total viewers, up +17%.

1.71 million more people tuned into one of the three mornings shows last week, than last year.

The averages for the week of September 30, 2013:

  • Total Viewers: ABC: 5.607M / NBC: 4.878M / CBS: 2.969M
  • A25-54 viewers: ABC: 2.153M / NBC: 2.044M / CBS: 1.039M

Morning Show Ratings: Week of September 23

AMShowAnchorsThe three network morning shows averaged a combined 13.15 million viewers last week, the most for this comparable week since the week of Sept. 25, 2006, when 13.24 million tuned in to the three morning shows, which also happened to be  Meredith Vieira‘s third week on “Today.”

The morning broadcasts, which all experienced growth last week, added 1.51 million viewers from the same week in 2012.

And here’s something we haven’t written in a while: the biggest growth was experienced by the “Today” show.

“Today” was up +15% in total viewers and up +19% in the A25-54 demo. “Good Morning America” was up +12% in viewers and up +7% in the demo and “CBS This Morning” was up +13% in viewers and up +5% in the demo.

“GMA” still topped “Today” by nearly 800,000 viewers and wins the first week of the 2013-2014 season.

The averages for the week of September 23, 2013:

  • Total Viewers: ABC: 5.547M / NBC: 4.752M / CBS: 2.851M
  • A25-54 viewers: ABC: 2.067M / NBC: 2.011M / CBS: 977K

‘Sunday Morning’ Has Best Season Since 1987

OsgoodStalwart CBS “Sunday Morning” just completed its most-watched season since the advent of people meters in 1987.

The Charles Osgood-hosted program finishes the 2012-2013 as the No. 1 Sunday morning news program, experiencing its best household delivery since 1993-1994 and its best A25-54 delivery since 2009-2010. “Sunday Morning,” which debuted on CBS in 1979, grew its audience +8% in both total viewers and A25-54 viewers vs. the year earlier period.

“Sunday Morning” also gave a boost to lead-out program CBS’s “Face the Nation” which came in first among the Sunday public affairs shows for the first time since 1987.

‘Good Morning America’ Wins Saturdays for the First Time Ever

gmaweekendThe Saturday edition of “Good Morning America” is enjoying some of the same success as the weekday programs. For the 2012-2013 season, and for the first time ever, “GMA” was the most-watched Saturday morning program. And they did it with the strongest numbers ever since debuting in its current format 9 years ago.

“GMA Saturday” was the only morning newscast to grow over the previous season: +10% in total viewers and +2% in the demo. NBC’s “Saturday Today” was flat in viewers and down -4% in the demo while “CBS This Morning” Saturday  was down -1% and down -7%.

On Sunday’s “GMA” remains in third place behind venerable “CBS Sunday Morning,” which had its best season ever (more on that tomorrow) and NBC’s “Today.” Still, “GMA” grew its Sunday audience: +12% in viewers and +2% in the demo.

2012-2013 Saturday Averages:

  • Total Viewers: ABC: 3.647M / NBC: 3.512M / CBS: 1.742M
  • A25-54 viewers: ABC: 1.223M / NBC: 1.212M / CBS: 595K

2012-2013 Sunday Averages:

  • Total Viewers: CBS: 5.452M / NBC: 3.280M / ABC: 3.225M
  • A25-54 viewers: CBS: 1.688M / NBC: 1.089M / ABC: 1.015M

Morning Show Ratings: Week of Sept. 16 & Q3 2013

MorningShowAnchorsIn addition to winning the season, “Good Morning America” also wins the week and the just-finished 3rd quarter, all while growing its audience.

Compared to the same week last year, “GMA” is up +16% in viewers and up +9% in the A25-54 demo. The ABC program increased its Total Viewer lead over No. 2 “Today” by +17%.

The good news for “Today:” a year after seeing double-digit drops, the NBC porgram experienced double digit growth. “Today” was up +16% in total viewers and up +21% in the demo compared to the same week last year. “CBS This Morning” also showed growth: +14% / +3%.

The averages for the week of September 16:

  • Total Viewers: ABC: 5.300M / NBC: 4.612M / CBS: 2.770M
  • A25-54 viewers: ABC: 1.970M / NBC: 1.884M / CBS: 998K

The averages for Q3 2013:

  • Total Viewers: ABC: 5.221M / NBC: 4.445M / CBS: 2.710M
  • A25-54 viewers: ABC: 1.887M / NBC: 1.783M / CBS: 907K

‘Good Morning America’ Wins First Season in 19 Years

good-morngin-america-beats-today-ratingsAs expected, ABC’s “Good Morning America” finishes the 2012-2013 TV season in first place — the first time that’s happened since years began with a one (1993-1994).

The ABC program wins the season with the largest overall audience and by the largest margin (+688,000) over No. 2 NBC’s “Today” show in more than 21 years – since before the 1991-92 season. As recently as the 2010-2011 season, “Today” enjoyed a +740,000 lead on “GMA.”

“GMA” was up +9% in total viewers and up +4% in the demo compared to the 2011-2012 season. “Today” was down -15% in the demo while “CBS This Morning” was up +2%. The CBS morning show had its best season since 2008-2009.

The averages for the 2012-2013 season:

  • Total Viewers: ABC: 5.300M / NBC: 4.612M / CBS: 2.770M
  • A25-54 viewers: ABC: 1.970M / NBC: 1.884M / CBS: 998K

‘Good Morning America’ Poised to Win First Season in 19 Years

GMAThe last time “Good Morning America” won a full TV season, “Fraiser” and “Picket Fences” were the top TV programs, Andre Agassi was the U.S. Open champion, and just-married Michael Jackson and Lisa Marie Presley shared a kiss at the MTV Awards.

That was Sept. 1994. Charlie Gibson, Joan Lunden and Spencer Christian presided over “Good Morning America” from an Anywhere, USA living room set at ABC’s uptown studio.

These days the ABC breakfast show overlooks raucous Times Square, an outer reflection of the show’s inner energy. Gibson, Lunden, and Christian have been replaced by a cast of five: Robin Roberts, George Stephanopoulos, Josh Elliott, Sam Champion and Lara Spencer.

They chat and tease each other mercilessly through commercial breaks, so much so that it’s often not clear whether they’re on the air or not. During down moments in between segments, they shuffle through upcoming scripts, respond to tweets and mingle with guests and fans, some of whom are invited in from outside.

The anchors deflect questions about the ratings race by saying something obvious to anyone watching at home, or visiting behind the scenes, as TVNewser did Tuesday morning: we don’t think about that, because we’re just having so much fun. What’s not said is just how much the two go hand-in-hand.

With the final ratings to be released tomorrow, “Good Morning America” is poised to win its first full TV season since 1993-1994 in total viewers and the first since 1992-1993 in the A25-54 demo. And “GMA” continues to enjoy its largest season lead over “Today” in more than 21 years, since before Nielsen’s electronic database started in 1991. Season-to-date, “GMA” leads NBC’s “Today” show by +679,000 total viewers and +86,000 demo viewers. “Today” had a lock on American mornings for more than 16 years.

“We know our competition is strong and bringing it every day,” senior executive producer Tom Cibrowski told TVNewser. “We will never stop playing from behind and every day is a new battle. We know we cannot blink and we welcome the daily fight.”

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Morning Show Ratings: Week of September 9

The three network morning shows drew big crowds last week. The programs were watched by a combined 13.1 million viewers, that’s up from 11.6 million who watched during the the same week last year.

“Good Morning America” extends its No. 1 run to 56 weeks. The ABC show grew its total viewer audience by +12% and its younger viewer audience by 10%. No. 2 NBC’s “Today” show was up +8% in viewers and up +15% in younger viewers — that’s the most younger viewer growth of the three programs. While No. 3 “CBS This Morning” showed the most viewership growth: +19%, and was up +11% in the demo.

The averages for the week of September 9:

  • Total Viewers: ABC: 5.546M / NBC: 4.659M / CBS: 2.813M
  • A25-54 viewers: ABC: 2.019M / NBC: 1.986M / CBS: 929K

Morning Show Ratings: Week of September 2

Once again, “CBS This Morning” was the big gainer of the big three morning shows. “CTM” was up +22% in total viewers and +13% in the younger demo compared to the same week last year.

ABC’s “Good Morning America” wins the week — now 55 weeks at No. 1. “GMA” was up as well, growing +2% among total viewers and +3% in the demo.

As we’ve been seeing in recent weeks, No. 2 “Today” show is starting to see slight year-over-year growth after falling double digits for most late 2012/early 2013. “Today” was up +4% in viewers and up +1% in the demo.

The averages for the week of September 2:

  • Total Viewers: ABC: 5.315M / NBC: 4.572M / CBS: 2.672M
  • A25-54 viewers: ABC: 1.978M / NBC: 1.860M / CBS: 915K

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