As we have noted, ABC’s “Good Morning America” topped NBC’s “Today” in both total viewers and adults 25-54 Monday and Tuesday. That trend continued on Wednesday, with the ABC morning program handily topping NBC in both total and demo viewers, according to Nielsen Fast Affiliate data.

For the week so far, “GMA” is topping “Today” in total viewers by 360,000, and in the demo by 40,000. “GMA” has been see-sawing with “Today” in total viewers over the last few months, but the NBC morning program has held on to its demo lead, at least for now. Final numbers will be in next Thursday, July 19.

Because this is Savannah Guthrie‘s first official week as co-host of the morning program, the shows are under extra scrutiny. The New York Daily News spoke to “Today” EP Jim Bell about the ratings this week:

Jim Bell, executive producer of “Today,” said he isn’t concerned: “We’ve had three great shows this week,” he said Wednesday, “and we couldn’t be happier with the new ‘Today’ team.”

“After more than 60 years, we aren’t in the business of making any conclusions after two days of unofficial numbers.”

“Good Morning America” wins the holiday week in Total Viewers, and “Today” continues its winning streak in younger viewers, but “CBS This Morning” is showing the most growth.

“GMA’s” win over “Today” was by the largest margin in 17 years, with a +243,000 viewer difference. “Today” which saw a week of substitutes before this week’s co-host debut of Savannah Guthrie, edged “GMA” in the A25-54 demo by +24,000 viewers, the closest “GMA” has gotten in nearly 17 years.

Compared to the same week last year “Today” is down -15% in Total Viewers and down -24% in younger viewers. “GMA” is up slightly in both measurements while “CBS This Morning,” which trails the other shows by 2 million viewers, is up +11% in Total Viewers and up +29% in younger viewers.

Due to the July 4th holiday, all three programs were coded specials on Wednesday and are excluded from the average.

The averages for the week of July 2:

• Total Viewers: NBC: 4.219M / ABC: 4.462M / CBS: 2.369M

• A25-54 viewers: NBC: 1.667M / ABC: 1.643M / CBS: 968K

According to preliminary Nielsen fast affiliate data “Good Morning America” placed first Tuesday in both Total Viewers and A25-54 viewers. “GMA” had +151,000 lead on “Today” in Total Viewers (4.326M vs. 4.175M) and an +11,000 lead among younger viewers (1.690M vs. 1.679M). The show was also #1 on Monday and Friday.

In fact, this is the first time since fast affiliate data has been kept (Sept. 2004) that “GMA” has topped “Today” three days in a row in younger viewers. The two preliminary wins this week come as a new “Today” show team takes shape, with the addition of Savannah Guthrie has co-host.

While “Today” had its 16-year unbeaten streak broken in April, the show continues as the #1 morning program among A25-54 viewers. “Today” has not lost an entire week among the ad-friendly demo in 896 weeks. Final numbers for this week will be released Thursday, July 19.

In preliminary fast affiliate numbers for Monday, “Good Morning America” topped “Today” in both Total Viewers and younger viewers. It’s the first time in six years, since February 2006, that “GMA” won a Monday in both ratings measurements.

“GMA” led “Today” by just +6,000 A25-54 viewers (1.680M vs. 1.674M) and a much more decisive +356,000 Total Viewers (4.425M vs. 4.069M). As preliminary numbers go, these are subject to change.

Yesterday saw the debut of Savannah Guthrie as co-anchor of “Today” and the launch of “Good Afternoon America,” the limited-run extension of ABC’s morning franchise.

Final numbers for the week of July 2 will be in on Thursday.

It was an odd week to say the least for the broadcast morning shows. The neck-and-neck race between “Good Morning America” and the “Today” show was as close as it gets, with both programs drawing 4.604 million total viewers during a week that saw Ann Curry say goodbye and “CBS This Morning” put up the most growth of all programs.

While “GMA” and “Today” tied in total viewers, NBC still led in the A25-54 demo by +277,000 viewers.

Curry’s final day as co-anchor was last Thursday. “GMA” won the following day with a +664,000 Total Viewer lead and a +112,000 A25-54 viewer lead. In fact, Friday’s “GMA” was the most-watched morning show of the week. “GMA’s” Friday concert featured LMFAO while “Today” had Maroon 5.

Compared to the same week last year “Good Morning America” and “CBS This Morning” are both up in both Total Viewers and younger viewers, with CBS (which has half the viewership of the other two) up the most: +7% in total viewers and +12% in younger viewers. “Today” is down -5% in total viewers and -10% in younger viewers.

The averages for the week of June 25:

• Total Viewers: NBC: 4.604M / ABC: 4.604M / CBS: 2.252M

• A25-54 viewers: NBC: 1.946M / ABC: 1.669M / CBS: 867K

“Good Morning America” topped the “Today” show on Friday, one day after the departure of Ann Curry from the NBC morning show. In preliminary ratings (final numbers will be released Thursday) “GMA” topped “Today” by +398,000 Total Viewers. “Today” still led in the A25-54 demo by +97,000, but when you break out that younger demo, GMA led with women in the 25-54 demo, by a slim +4,000 viewers.

The “Today” show has now maintained the top spot in the mornings for the last four weeks and wins the second quarter of 2012. The lead on #2 “Good Morning America” for the week was +133,000 Total Viewers.

All three shows are down compared to the same week last year, which was Ann Curry‘s second week as co-host.

For the just completed second quarter, “Today” held a +72,000 viewer lead and a larger +241,000 A25-54 viewer lead. “Today” continues its streak as the #1 show in younger viewers now at 895 straight weeks. But this is closest “GMA” has been in 17 years. “GMA” also experienced its most-watched second quarter since 2005.

The averages for the week of June 18:

• Total Viewers: NBC: 4.59M / ABC: 4.46M / CBS: 2.14M

• A25-54 viewers: NBC: 1.84M / ABC: 1.63M / CBS: 759K

The averages for Q2 2012:

• Total Viewers: NBC: 5.03M / ABC: 4.95M / CBS: 2.43M

• A25-54 viewers: NBC: 2.16M / ABC: 1.92M / CBS: 950K

As reports swirl that there will be a change in the anchor team at “Today,” the NBC News show finished first in the ratings for the week of June 11, but by just +35,000 Total Viewers. “Today’s” win in younger viewers is much greater: +274,000. But the trends are downward for “Today” and on the up for ABC’s “Good Morning America”

“GMA” was up the most year-over-year: +6% in Total Viewers and +8% in A25-54 viewers. “Today” is down -6% and down -8%, respectively. “CBS This Morning” was split: +1% / -1%.

“GMA” also won two of the five days last week: Tuesday (5.092 million vs. 4.629 million) and Thursday (4.827 million vs. 4.630 million).

The averages for the week of June 11:

• Total Viewers: NBC: 4.84M / ABC: 4.81M / CBS: 2.23M

• A25-54 viewers: NBC: 2.04M / ABC: 1.77M / CBS: 835K

Over the last few months ABC’s “Good Morning America” has been making ratings strides against NBC’s “Today.” We have already covered its weekly wins, but in the month of May it also set a new benchmark, albeit a relatively minor one.

During May Sweeps “GMA” topped “Today” in the “C3″ rating by 159,000 viewers, the first time it has ever won a sweeps in C3. C3 measures the number of people that watch a program live, or watch it on DVR within three days of airing. With the exception of sports programming, just about all TV ads are sold against C3, so there is some significance there. That said, “GMA” still fell to “Today” in the adults 25-54 demo in C3, and the demo is what advertisers typically buy against.

Ultimately, as with the weekly ratings, the big question is whether the current ratings seesaw will continue, or stabilize with either “Today” or “GMA” on the top of the heap. If ABC can sustain its lead in C3 over the course of a few months, and overtake “Today” in the demo, it would be a big deal indeed.

For the first time since March, NBC’s “Today” show has won two weeks in a row. “Today” had a 7%, 332,000 total viewer lead on #2 “Good Morning America.” For the past two months, “Today” and “GMA” have traded off the #1 spot. Last week’s was “Today”‘s biggest total viewer win since the week of March 5.

Compared to same week last year both “Today” and “GMA” are down and “CBS This Morning” is up +1%. All three shows are down in younger viewers.

Season to date “GMA” is up +4% in Total Viewers and up +7% in younger viewers versus the year-ago averages. NBC’s “Today” is down -4%/-9% and CBS This Morning is down -8%/-10%.

The averages for the week of June 4:

• Total Viewers: NBC: 4.81M / ABC: 4.47M / CBS: 2.23M

• A25-54 viewers: NBC: 2.02M / ABC: 1.72M / CBS: 847K