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MSNBC

MSNBC is a 24-hour newschannel owned by NBCUniversal, a Comcast company. MSNBC shares a newsroom and studio with NBC News at 30 Rockefeller Plaza. Launched on July 15, 1996, MSNBC was originally a joint venture between NBC and Microsoft. MSNBC acquired Microsoft’s stake in MSNBC TV in 2005 and acquired control of msnbc.com from Microsoft in 2012. Reaching more than 95 million households worldwide, MSNBC offers a 24-hour schedule of live news coverage, political opinion programs and documentaries. Phil Griffin is the president of MSNBC.

On FNC, NYT Reporter Holds Breaking News on Malaysia Airlines Until It Hits NYTimes.com

Kelly SchmidtAll three cable news networks reported last night’s New York Times breaking news that missing Malaysia Airlines Flight 370′s first turn that diverted the plane’s path was done by a computer system potentially programmed in the plane’s cockpit.

Megyn Kelly had the co-writer of the Times story, Michael Schmidt, on as a guest at the top of her show at 9:01pmET.

But Schmidt sat on his reporting for 23 minutes, until after the piece went live on the NYTimes.com.  “Way to hold it, right until the C block, Michael,” Kelly said sarcastically to Schmidt before he reported the news of the plane deliberately being diverted at  9:24pmET mark of the “Kelly File” (the funny exchange is after the jump).

Filling in on “Piers Morgan Live,” Bill Weir reported the Times story at 9:26pmET, talking to CNN safety analyst David Soucie and CNN aviation analyst Jim Tilmon.

MSNBC first mentioned the NY Times story at the top of “The Last Word with Lawrence O’Donnell” at 10:02pmET, as guest host Ari Melber turned to a report from NBC’s Tom Costello followed by a segment with former NTSB investigator Greg Feith and former corporate pilot Anthony Roman.

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Mika Brzezinski ‘Won’t Let’ Joe Scarborough Run for President

ScarboroughJoe Scarborough was absent from “Morning Joe” this morning following a weekend in New Hampshire promoting his book, “The Right Path.” Scarborough was also a speaker at the Northeast Republican Leadership Conference, which only heightened speculation he’s running for office.

The Atlantic reports organizers of the NRLC planned to include Scarborough in a straw poll, but left him off at the request of MSNBC.  Kentucky Senator Rand Paul won the poll.

Either way, Scarborough tells Politico, “I have no plans to run for office. I do plan, in my free time, to continue a book tour focused on getting the Republican Party back to its winning ways and talking about the economic revival in America’s future if Washington starts getting a few things right.”

For her part, co-host Mika Brzezinski said she’s not letting Joe run for office either. “I won’t let him…because I love my job,” Brzezinski said on this morning’s show.

The show ran clips of Scarborough speaking in New Hampshire, where he delivered his message that the road map to the GOP’s revival is running a presidential candidate that can get both Senator Ted Cruz and General Colin Powell‘s vote (speaking of the latter, did you see the 60-year-old selfie he posted last week?)

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Which TV News Host Would Abraham Lincoln Side With?

LincolnThe dust-up over President Obama’s appearance on “Between Two Ferns” continued last night, with both of MSNBC’s Chris’ taking on Fox News’ Bill O’Reilly over his claim that President Abraham Lincoln wouldn’t have appeared on the comedy show.

Chris Matthews responded to O’Reilly on last night’s “Hardball” with a simple jab: “And Abe Lincoln would not have worked for Fox.”

Following Matthews, Chris Hayes dug a little deeper, taking on O’Reilly’s knowledge about the president that was the topic of one his best sellers, “Killing Lincoln.” Hayes aired media clips from various web sites and historians that depicted Lincoln as a lover of jokes and comedy.

“So maybe Abraham Lincoln  would have done something like ‘Between two Ferns’…only it’s possible he would have come off a lot more like Zach Galifianakis than President Obama.”

Both segments after the jump.

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Variety: Ronan Farrow’s Twitter Presence Doesn’t Translate to TV

Ronan Farrow 304Variety’s Andrew Wallenstein gives his take on Ronan Farrow, the prolific tweeter and newly-minted MSNBC daytime host, concluding that while Farrow is “awesome on Twitter,” the show’s format makes him “awful on television”:

But concluding that the kind of personality that succeeds on Twitter is just a totally different animal than the type conducive to good TV would be wrong. Because it’s actually MSNBC that needs to fall on its sword for failing Farrow; the network put him in a format that doesn’t capture the essence of his Twitter persona.

Cable news basically has two different types of personality-driven shows. The first is where the anchor takes a backseat to the commentator he or she is interviewing. The job is to tee up the topic at hand and ask intelligent questions, but to otherwise get out of the way and let the news be the star. That’s the format MSNBC gave Farrow, and it’s the wrong one.

MSNBC’s Craig Melvin and ESPN’s Lindsay Czarniak Welcome First Child

MelvinMSNBC weekend anchor Craig Melvin and his wife, ESPN anchor Lindsay Czarniak, welcomed their first child into the world Monday morning.

Delano Joseph Melvin, or “Del”, comes in at 6lbs, 2 ounces.

And apparently, Melvin and his son are already talking to each other.

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NYC Mayor Sells Universal Pre-K in a Way ‘Morning Joe’ Can Understand

de BlasioA week after “Morning Joe” co-host Joe Scarborough called his effort to close a New York City charter school “disgraceful,” NYC mayor Bill de Blasio appeared on the show this morning to explain his universal education plans in terms the show’s hosts would understand.

“I wanted to speak the way the culture of this show would understand,” de Blasio joked after explaining that his proposed tax for New Yorkers making more than $500,000 a year is the equivalent of $900 dollars a year per person—or in “Morning Joe” vernacular—the cost of a small soy latte at Starbucks.

“There you go,” co-host Mika Brzezinski said. “And Willie (Geist), that’s where you are every morning getting your soy latte.”

Later in the conversation, the mayor vowed that he’s not against charter schools, but needs to focus on all of New York City public education.

The segment after the jump.

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Sally Kohn, Ben Ferguson Share Their Fox News-MSNBC Experiences

RSOn Sunday morning’s “Reliable Sources,” former Fox News contributor Sally Kohn and radio host Ben Ferguson talked to host Brian Stelter about appearing on networks that carry far different ideological viewpoint than theirs following a Columbia Journalism Review piece that suggested Fox News is more welcoming to opposing views.

Both pointed out the deck being stacked against them: “Wasn’t worth it…it was usually three-on-one,” Ferguson said about MSNBC, adding it wasn’t worth putting makeup on to be used as a punching bag.

“It was often three on one…my favorite was fifteen-on-one,” Kohn said of her time at Fox News, highlighting a Hannity panel where she was the only liberal in a sea of conservatives. Outnumbered or not, Kohn saw a benefit to appearing on Fox.

“In a show like Hannity…from my perspective, as a liberal, as a progressive, I don’t want that to go unquestioned, unchallenged,” Kohn continued about wanting to offer Fox viewers a liberal counterpoint to its conservative hosts.

This morning, Howard Kurtz has a piece on Foxnews.com on the Columbia Journalism piece, answering why liberals come on Fox—and why Fox spends good money on acquiring them as contributors.

“Well, it’s good television, and more interesting for viewers when everyone doesn’t agree. I used to argue with Keith Olbermann when he had an MSNBC show that it would be less predictable if he would sometimes debate people on the right. He said he didn’t like such fake debates — but the result was, in those years, endless Bush-bashing.”

And Fox News might have some new competition ahead from the right: Newsmax CEO Christopher Ruddy talked to Stelter about plans to launch Newsmax TV in June, suggesting his company is already bigger than Fox News.

Both segments after the jump. Read more

TVNewsers Head to South by Southwest

SXSWSouth by Southwest Interactive starts today (the music portion starts Monday) and various tvnewsers will be there.

MSNBC’s Alex Wagner will be a on a panel today. “Way Too Early” host Thomas Robertsand MSNBC.com executive editor Richard Wolffe sit on a panel Tuesday. (A TVNewser tipster spotted Wolfe on an Austin-bound JetBlue flight this morning enjoying his Dunkin’ Donuts coffee.) JJ Ramberg, host of Your Business, will be on a panel of business reporters and editors on Tuesday as well.

CNN will have correspondent Laurie Segall and editorial folks on the ground at the conference, but no public-facing presence this year. During 2012′s SXSW, an Austin restaurant became “CNN Grill.”

Bloomberg TV’s Emily Chang is moderating a fireside chat with AOL co-founder Steve Case on Saturday.

Fox News will also be sending a correspondent to the conference. HLN, which recently rebranded itself as the “TV home of social media,” won’t have a presence at SXSW this year. ABC News won’t be sending a correspondent this year.

Kara Swisher of Re/code, which is backed by the NBCU News Group, will be on a technology journalism panel on Monday.

Mediabistro’s Angela Washeck will also be at the conference. Look for her reports on our sister sites SocialTimes and 10,000 Words and on Twitter.

Rachel Maddow: ‘I’m About to Praise a Rival Cable News Network’

Rachel MaddowRachel Maddow led her show last night with the disclaimer she was about to do something “controversial” for cable news: praise another network.

“CNN today is not what it used to be,” Maddow began.

“But once upon a time, CNN really was the only cable news network, and they really did have a singular role in keeping people informed about what was going on, not only around the country but around the world,” she continued.

Maddow’s CNN citation introduced a segment on the CIA, using Congressional history — and one of the Chamber’s most colorful members — as her guide.

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Ronan Farrow and Joy Reid’s Week One Ratings

Ronan Farrow 304ReidSmokey

A tough debut week for new MSNBC hosts Ronan Farrow and Joy Reid, as their respective shows at 1pmET and 2pmET lost ground as compared to last year.

Farrow’s program’s numbers were worse, drawing both the lowest total viewers and A25-54 demo viewers of all of MSNBC’s shows on both Wednesday (260,000/52,000) and Friday (201,000/54,000). His program’s best day was Thursday with 320,000 total viewers and 79,000 demo viewers.

Overall, “Ronan Farrow Daily” averaged 243,000 total viewers and 55,000 demo viewers for the week. Compared to the same week last year with “Andrea Mitchell Reports” at 1pmET, “Ronan Farrow Daily” is down -40% in total viewers and -42% in the demo.

With Farrow as a lead-in, Joy Reid’s Monday debut drew just 38,000 A25-54 demo viewers, the lowest demo for the entire network that day. On Wednesday, Reid drew the second lowest demo for the network with 56,000 viewers. Her best total viewer day was Wednesday with 312,000 viewers, while Friday was her high mark in the demo with 84,000 viewers.

Overall, “The Reid Report” averaged 286,800 total viewers and 63,200 demo viewers. Compared to the same week last year with “News Nation with Tamron Hall” at 2pmET, “The Reid Report” was down -8% in total viewers and -38% in the demo.

From past debuts, we know first week numbers have the potential to change over the course of time. Also important to note, the same week last year featured all networks covering the resignation of Pope Benedict XVI.

For each day’s individual scoreboards, click here.

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