NBC will not be the only U.S. TV network covering the London Olympics. CNN and ESPN will be covering the games too, though because NBC has the exclusive rights, they will have to improvise a bit. Neither organization is allowed to broadcast from inside any of the Olympic venues.
CNN’s coverage will feature “Piers Morgan Tonight” on CNN, “World Sport” on CNNI and “Morning Express” on HLN.
CNN has secured a studio with “a panoramic view of Olympic Park and Olympic Stadium” where “PMT” and “World Sport” will originate from. “PMT” has already interviewed Olympic swimmer Michael Phelps, and will likely be trying to convince others to hop over to their studio for a chat as the games progress. “World Sport” will update CNNI viewers on the latest news from the games, while HLN will feature packages about athletes, as well as reactions from some of their hometowns.
As the country’s largest sports channel, ESPN has to cover the games well, all while not having access to many of the venues or players. Some of ESPN’s people on the ground explain the challenges to the network’s Front Row blog:
“We’ll have to use buses, trains and The Tube [London's underground transport system] because media buses are all on set schedules, and we have to chase down our own sound,” Spencer says.