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Super Bowl XLV

It's Official: Super Bowl XLV Is Most-Watched TV Event Ever as 111 Million People Tune In

Super Bowl XLV (or 45, for those that aren’t Roman numerically-inclined) is officially the most watched Super Bowl–and for that matter the most watched TV event–of all time, drawing 111 million total viewers on average. All told, 162.9 million people tuned into the game at one point or another. Yes, that is about half of the entire country.

That is up from last year’s record of 106.5 million, when the game was on CBS.

Update: The official announcement, from the NFL, is after the jump.




The record-setting 2010 NFL season concluded with another television milestone as Super Bowl XLV on FOX reached a total audience of 162.9 million viewers, making it the most-watched show in U.S. television history according to The Nielsen Company.

The Packers-Steelers championship game topped by 9.5 million the previous record of 153.4 million total viewers set last year (Colts-Saints in Super Bowl XLIV) and marks the fourth consecutive record-setting total audience for the Super Bowl. Super Bowls account for the 20 most-watched programs in history in terms of total audience.

Most-Watched TV Programs, Total Viewers

Game Total Viewers
Super Bowl XLV (Packers-Steelers), 2/6/11 162.9 million
Super Bowl XLIV (Colts-Saints), 2/7/10 153.4 million
Super Bowl XLIII (Cardinals-Steelers), 2/1/09 151.6 million
Super Bowl XLII (Giants-Patriots), 2/3/08 148.3 million
Super Bowl XXXVIII (Patriots-Panthers), 2/1/04 144.4 million

Source: NFL, The Nielsen Company

In addition, a record average of 111 million viewers watched Super Bowl XLV – topping the previous mark of 106.5 million for Super Bowl XLIV.

Evander Holyfield Just Won't Quit

In Atlanta Magazine‘s February issue, Charles Bethea pens a long feature on boxer Evander Holyfield.

It’s a tale that shows the boxer’s many sides, from his devotion to the Church (he goes to confession at 4 a.m. every morning and has tithed almost $20 million) and his big heart (“If you love something like you love them Nintendo games, you’ll be successful.”) to his tragic need to continue boxing.

With taxes on his Fayetteville properties adding up to more than $155,000 in 2010, cumulative child support payments in the $500,000 range, and the occasional $17,000 electricity bill, Holyfield has to keep fighting. It’s the ring or the poorhouse, and Holyfield has always chosen the former, no matter the trouble it’s brought along.

The man who got his ear bitten off by Mike Tyson is both self-aware and hopelessly out of touch. Read more

Michael Wilbon Watched Super Bowl XLV From The White House

If you weren’t lucky enough to get a ticket to Super Bowl XLV, the next best place to watch the game is at the White House.

Michael Wilbon had that opportunity Sunday night after getting an invite from one of the president’s lieutenants.

“I’d never been to a Super Bowl party of any kind in my life. I covered 19 consecutive Super Bowls for The Washington Post from 1987 through 2006, meaning I attended each and every game. That ended in 2007, when I began working the NBA pregame shows on ABC every Sunday in the winter/spring, duties that gave me just enough time to scramble to my hotel room and watch the big game in my preferred way, which is to say in total solitude. Read more

Jerry Jones Falls 766 Fans Short Of Super Bowl Record

Jerry Jones attempt to set a Super Bowl attendance record Sunday night came up just short, capping off a tumultuous week in North Texas.

A total of 103,219 fans were at Cowboys Stadium to watch the Green Bay Packers capture Super Bowl XLV, falling short of the record by 766.

The Super Bowl attendance record was set at Super Bowl XIV when 103,985 fans packed the Rose Bowl to see Pittsburgh and the Los Angeles Rams. Read more

Poll: When Will We See Another NFL Game?

Was the Most Expensive Super Bowl Ad Also the Best?

Chrysler ran the first two-minute advertisement in Super Bowl history on Sunday night. The company had to get permission for the spot, which featured Eminem, because most breaks only last 90 seconds. It was the most expensive ad in Super Bowl history since it’s the only one that filled four spots. But did America respond positively?

Well, yes and no.

According to USA Today’s Ad Meter, the Chrysler mini-movie finished 44th, sandwiched between trailers for Fast and Furious and Cowboys and Aliens. Not very good.

But another measure shows more promise. Read more

Colin Cowherd Not Afraid To Speak His Mind

DALLAS – When it comes to ESPN’s Colin Cowherd, there are two types of people.

The ones that love him and his syndicated talk show The Herd and the folks who can’t stand his guts.

“Listen, I don’t see myself as controversial, but some people do,” Cowherd said on Friday from Sundance Square in Fort Worth, Texas. “The blog world does. Whatever. I don’t care about it. The truth is, Glenn Beck is controversial and he struggles to sell ads. I’m not interested in that. I want to sell ads. I don’t have any interest in being controversial. I think I’m outspoken and even critical of ESPN at times.” Read more

Visa Commercial Star Unable To Attend Super Bowl

DALLAS – After months of hearing about the “Never Missed A Super Bowl Club,” the streak is coming to an end.

Robert Cook of Brown Deer, Wis., one of the four men featured in the Visa commercial, is hospitalized and has sent his two daughters to Arlington, Texas, instead. They have enlarged a photo of their dad and attached it to a stick so they could hold it up at the game.

(Personally, I would hate to sit behind those two at the game.)

The 79-year-old was prepared to leave on Thursday but became weak and ended up in the hospital. Cook had attended every Super Bowl since 1967.

Dallas Suffers Another Crushing Blow In Cowboys Stadium Accident

DALLAS – Bad weather is one thing.

Falling ice is another.

Six people were injured when ice fell from the roof of Cowboys Stadium at 1:15 p.m. CT Friday afternoon, delivering what might could be the final blow for a second Super Bowl in Dallas.

One person was critically injured and all six were taken to local hospitals. None of the injuries appear to be life-threatening.

How soon before a national columnist takes this story and spins it into why Dallas should never host another Super Bowl?

You know it’s coming.

Want To Have Your Writing Appear on

Members of’s AvantGuild community have access to a wide variety of very helpful material for journalists. One of the most popular features is “How to Pitch,” where we explain the best strategies for pitching articles to newspapers, magazines and websites.

This week’s How to Pitch is for

Although Sports Illustrated the weekly is a difficult sell, writers can increase their chances of writing for the print publication if they’re published on, according to Schecter. You may also be published in both outlets: a short story for the magazine and a longer version online. The weekly magazine has a limited amount of space per week, but the website has the flexibility for freelancers to sell a story of national interest that SI may not know about.

Want to know what to pitch, and what not to pitch? Check out a preview here, and join AvantGuild to get access to the full item.

Related: also has an upcoming class, Intro to Sports Journalism, taught by columnist Jeff Pearlman. See more details, including how to sign up, here.