After working out some technical hurdles, the new msnbc.com went live at 5:51pmET this evening.
The new site goes beyond being the online home of the TV channel. It includes original reporting and encourages participation, asking visitors to “Speak Out” and “Join In.” And in what NBC calls a first for news websites, the user experience is entirely customizable, allowing visitors to create their own version and vision of a community. In the MY MSNBC feature fans can create profiles and their own streams of content.
MSNBC.com has been redirecting to NBCNews.com since NBC took full control of the domain from Microsoft (the MS in MSNBC) in July, 2012. NBC News Digital has spent the last year designing the new MSNBC.com focused on the cable channel, as well as refreshed look for NBCNews.com.
Microsoft and NBC entered into a joint venture in 1996 at which point msnbc.com became the Web home of NBC News. NBCNews.com is now that place. NBCUniversal spent $195 million to acquire half the site it didn’t own. The dissolution of the venture also meant a move of NBC digital employees from the Microsoft campus in Redmond, to offices at the Columbia Center building in Seattle.
MSNBC’s release on all the new features, after the jump…