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ESPN Launches New Apple App For Live Access To Networks

Get ready to watch ESPN on-the-go as the network announced Thursday a new app for select cable subscribers called “WatchESPN.”

The free app for the iPad, iPhone and iPod touch is available to Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers who receive the linear networks as part of their cable subscription. Users will have live access to ESPN, ESPN2, ESPNU and ESPN3.com.

“Innovation continues to drive ESPN,” said George Bodenheimer, president, ESPN, Inc. and ABC Sports. “When we launched in 1979, nobody envisioned a day when people would carry ESPN in their pockets. But here we are. And we’ve reached this watershed moment for the industry through tremendous collaboration with forward-thinking partners.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Colin Cowherd Goes After John Wall … Again

With the NBA regular season almost over, Colin Cowherd is running out of time to get his cheap shots in against Washington Wizards rookie John Wall.

But Wall’s fight Wednesday night against Zydrunas Ilgauskas presented the perfect opportunity for Cowherd to strike again:

“People think I’m the antagonist with John Wall. Great young talent, goes to the NBA, does the Dougie his first time out, which I thought was pretty repulsive and immature. John Wall has been at times brilliant, at times irrelevant, mostly irrelevant this year.

For the second time this year, he was ejected from a game. Threw a punch last night, although the John Wall fans will say he was provoked. He wasn’t. Miami’s Zydrunas Ilgauskas, like anybody in the NBA, has a right to personal space. You have a right to grab a ball and extend your elbows. That’s all he did. Read more

ESPN Wins Media Eclipse Award For Breeders Cup Telecast

ESPN won the Media Eclipse Award for Television – Live Racing Programming from the National Thoroughbred Racing Association (NTRA), Daily Racing Form and the National Turf Writers And Broadcasters (NTWAB) for its coverage of the 2010 Breeders’ Cup in November.

This is the second consecutive Media Eclipse Award in the Live Television category for ESPN, which won the award last year for its telecast of the Belmont Stakes on ABC. Read more