CBS Crawl vs. Special Report…

CBS doesn’t want another Arafat/CSI moment. Here’s what the network told its affiliates today via NewsPath: “If Terry Schiavo dies during daytime hours, CBS News will do a brief special report. If this should happen during prime time, we will do a crawl only. On the weekend during sports, we will do a crawl first, followed by a brief special report. Once again, we will only do a crawl during primetime hours.” Got it?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.