CBS Sports has named ESPN veteran David Berson executive VP of CBS Sports and president of CBS College Sports Network.
Berson will be involved in all aspects of CBS Sports operations, and will also run day-to-day operations of the fast-growing cable channel. He most recently served as executive VP of programming planning and strategy for ESPN.
“David’s fresh perspective and distinguished record of success will be a tremendous asset to CBS Sports’ industry-leading portfolio,” said CBS News & Sports president Sean McManus, to whom Berson will report. “He has expertise across the many disciplines of sports media and has launched the kind of collegiate sports programming channels that will help CBS College Sports achieve even greater success. As our portfolio of brands continues to expand and thrive, I’m very pleased to have David by my side and I look forward to his insight, counsel and contributions.”
With Berson’s addition, CBS College Sports executive VP and GM Steve Herbst will leave the company at the end of the year.
“Steve has played a key role in the management of CBS College Sports Network during a time of great growth, helping make it the profitable franchise that it is today,” said McManus. “We’re very thankful for all his many contributions and have no doubt he will have success in whatever he chooses to take on next.”
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