TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘CBS Sunday Morning’ Posts Highest Ratings in 20 Years

Osgood“CBS Sunday Morning” kicked off 2014 with a bang: the Charles Osgood-hosted show delivered 6.53 million viewers on January 5, its largest audience in nearly 20 years (since 1/23/94) and its sixth-largest audience since the advent of people meters in 1987.

As usual, the show was the top-rated Sunday morning newscast among both total viewers and the demo. Compared to the same day last year, “Sunday Morning” was up +8% in total viewers and +7% in the A25-54 demographic.

Last week’s show featured Rita Braver‘s interviews on yoga with Hilaria and Alec Baldwin, Ben Tracey‘s profile of Sara Bareilles and Tracy Smith‘s interview with Mary Matalin and James Carville.

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!