CBS’ Worst Sweep Since At Least Nov. 1991

Variety has a May sweeps note:

“CBS’ Evening News With Katie Couric averaged 6.1 million viewers, its lowest total for any sweep since November 1991, when Nielsen began storing data electronically.”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.