CBS’ Worst Sweep Since At Least Nov. 1991

Variety has a May sweeps note:

“CBS’ Evening News With Katie Couric averaged 6.1 million viewers, its lowest total for any sweep since November 1991, when Nielsen began storing data electronically.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.