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Christina Miller Tapped to Lead NBA Digital

Turner Sports and the NBA have announced that Christina Miller has been promoted to GM of NBA Digital. Miller had been senior VP of strategy/marketing/promotions for Turner Sports, as well as senior VP of Cartoon Network Enterprises. She will remain in that role for Turner Sports, but will leave her position at Cartoon.

In her new role Miller will oversee operations at NBA Digital, which is a partnership between the NBA and Turner. NBA Digital includes the NBA TV network, NBA.com, NBA League Pass

“Christina’s strategic leadership, creative guidance, consumer insights and smart business sense have significantly contributed to the recent growth of Turner Sports’ linear and digital portfolios and will be pivotal in the continued growth of NBA Digital,” said Turner Sports president David Levy in a statement. “She is a respected and decisive leader and is the right person to lead the NBA Digital portfolio into the future.”

“Christina is an ideal fit to oversee the day-to-day operations of our digital assets,” said NBA deputy commissioner Adam Silver in a statement. “Coming off a record breaking season for NBA Digital, Christina’s expertise and leadership will continue to fuel our success and provide NBA fans with an unmatched experience across all of our platforms

More information, after the jump.

Christina Miller Named General Manager of NBA Digital;

Miller Will Continue Responsibilities as SVP of Turner Sports Strategy/Marketing/Programming

Christina Miller has been named general manager of NBA Digital, it was jointly announced today by David Levy, president of sales, distribution and sports for Turner Broadcasting System, Inc, and Adam Silver, NBA deputy commissioner. She will continue to serve as senior vice president of Turner Sports Strategy/Marketing/Promotions, reporting directly to Lenny Daniels, chief operating officer and executive vice president, Turner Sports.

As part of her new responsibilities, Miller will now oversee the day-to-day operations for the NBA Digital portfolio, which includes NBA TV — the league’s 24-hour digital television network, NBA.com, WNBA.com, NBADLeague.com, NBA League Pass, as well as the league’s broadband and wireless businesses. She will provide leadership for all aspects of the business, including programming, operations, editorial, ecommerce and marketing.

Miller replaces Bryan Perez who recently departed the company after three years in the role to join a leading sports and entertainment company.

“Christina’s strategic leadership, creative guidance, consumer insights and smart business sense have significantly contributed to the recent growth of Turner Sports’ linear and digital portfolios and will be pivotal in the continued growth of NBA Digital,” said Levy. “She is a respected and decisive leader and is the right person to lead the NBA Digital portfolio into the future.”

“Christina is an ideal fit to oversee the day-to-day operations of our digital assets,” said Silver. “Coming off a record breaking season for NBA Digital, Christina’s expertise and leadership will continue to fuel our success and provide NBA fans with an unmatched experience across all of our platforms.”

Miller’s duties as senior vice president of Turner Sports Strategy/Marketing/Promotions include managing relationships with league partners, Turner networks and their digital extensions, as well as the strategic planning and scheduling of on-air sports programming and developing marketing programs for the division’s linear and digital properties. In her new role with NBA Digital, Miller will report directly to Daniels and Silver.

With her new responsibilities, Miller will step down as SVP of Cartoon Network Enterprises (CNE), where she directed Turner’s youth and young adults consumer products and home video business in the United States, including global licensing partnerships and merchandising strategies and retail business development for Cartoon Network and Adult Swim properties.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

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