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Claman: “It’s Why I Made the Jump”

As mentioned yesterday, check out Fox Business Network’s ad that aired on CNBC just before 5pmET yesterday. This ad, from the New York market, features FBN anchor Liz Claman urging viewers to make the switch to channel 43 when CNBC goes to Olympics programming: “It’s the most experienced team on television — it’s why I made the jump.” The campaign is set to run through the end of the Olympics:

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.