Claman: “It’s Why I Made the Jump”

As mentioned yesterday, check out Fox Business Network’s ad that aired on CNBC just before 5pmET yesterday. This ad, from the New York market, features FBN anchor Liz Claman urging viewers to make the switch to channel 43 when CNBC goes to Olympics programming: “It’s the most experienced team on television — it’s why I made the jump.” The campaign is set to run through the end of the Olympics:

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.